World leading British marine clothing & lifestyle apparel specialists Henri-Lloyd commence new partnership with Lotus F1 Team, with a new range of travel clothing for the team and consumers.
On the occasion of the London Boat Show, Lotus F1 Team welcomes a new partnership with respected British clothing manufacturer, Henri-Lloyd. The relationship will see Lotus F1 Team personnel wearing Henri-Lloyd clothing whilst travelling as well as a Lotus F1 Team range of travel clothing being launched, available in Henri-Lloyd stores and to team partners.
The partnership will continue to expand over the coming seasons to see Henri-Lloyd take advantage of Lotus F1 Team’s business and marketing channel as Henri-Lloyd looks to develop new markets.
Founded and based in Manchester, England, Henri-Lloyd is extremely proud of its British heritage and delighted to be supporting the Oxfordshire based British team, using the shared values to continue its product development ambitions in the unique environment of Formula 1.
Eric Boullier, Team Principal, Lotus F1 Team:
“Henri-Lloyd is a fantastic brand which shares the same passion and ambition as Lotus F1 Team. That our distinctive colours will be represented in the high streets with a quality range of clothing is great for the team, great for Henri-Lloyd and great for discerning consumers. The long journey to Melbourne for the first race of the season will be all the more stylish for us. We look forward to growing this partnership over the coming years.”
Paul Strzelecki, Joint Chief Executive of Henri-Lloyd:
“We are thrilled to announce our partnership with Lotus F1 Team, a team that reflects our proud British heritage, product technology and innovation. We are very excited about our future together and wish the team every success in the 2013 season”
Henri-Lloyd – 50 years of Originality
In 2013 this proud family run company will be celebrating half a century as one of the market leaders in technical sailing and lifestyle apparel and has paved the way for all modern foul weather clothing, setting the standards throughout the generations for performance and comfort.
Founded in 1963 in Manchester, England by Mr Henri Strzelecki and managed by his son’s Martin and Paul since the 1980s, this British specialist clothing brand has pioneered the development of modern foul weather clothing technology and design. Starting from the very early days with Mr Henri the company introduced a number of design firsts which are now accepted as industry standards including; the first ever Bri-Nylon® garment with hand taped seams, the first integral safety harness, the first non corrosive zip and the use of Velcro® as a closure on garments to name but a few.
Henri-Lloyd’s association with the world’s sailing elite includes working with early pioneers of solo circumnavigation and exploration Sir Francis Chichester, Sir Robin Knox-Johnston, Sir Alec Rose, Sir Ranulph Fiennes and over the past twenty years with Sir Ben Ainslie , quadruple Olympic Gold Medallist. Henri-Lloyd are also proud to have had gear worn in almost every major Round the World Race over the past five decades, allowing Henri-Lloyd to stay at the forefront of intelligent innovation.
Henri-Lloyd’s strong international presence sees the brand represented in over 50 countries worldwide.
[SOURCE : Lotus F1 Team]
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