Thailand’s automotive industry expects TIV to be more than 1.2 million units in 2013 with Toyota Sales of 500,000 units
BANGKOK, 21 January 2013 — President of Toyota Motor Thailand Co., Ltd. Kyoichi Tanada, has announced the car sales performance of 2012 and the trend of the automotive industry in 2013
at 2013 Toyota Annual Press Conference held on 21 January 2013 at The Okura Prestige Hotel, Bangkok.
Tanada said “Total domestic car sales in 2012 set a new highest record in Thailand
automotive industry with a total of 1,436,335 units. The increasing demand for domestic automobile sales has been powered by an economic growth due to spurring greater domestic consumption, a strong demand in the automobile market boosted by government’s first car scheme, a backlog of orders led by the 2011 natural disasters, including a vehicle production capacity expansion to serve the soaring demand.
Car Sales in 2012
Sales in 2012 Difference Compare to 2011
Total Car Sales 1,436,335 units + 80.9%
Passenger Cars 672,460 units + 86.6 %
Commercial Vehicles 763,875 units + 76.2%
1-ton Pick-up trucks (including PPV) 666,106 units + 82.2%
Pure Pick-up trucks 592,725 units + 81.0%
For Toyota sales performance, we sold 516,086 units, a 77.9% rise. Passenger car sales totaled at 224,816 units, a raise by 62.8%. Commercial vehicles also saw a 91.7% increase in sales totaling at 291,270 units and so did 1-ton pickup trucks (including PPV) which are a part of the commercial vehicles with its sales grew to 269,722 units, or a 99.8% growth.
Toyota Sales in 2012
Toyota Car Sales 516,086 units 77.9% increase 35.9% market share
Passenger Cars 224,816 units 62.8% increase 33.4% market share
Commercial Vehicles 291,270 units 91.7% increase 38.1% market share
1-ton Pick-up trucks (including PPV) 269,722 units 99.8% increase 40.5% market share
Pure Pick-up trucks 233,393 units 91.5% increase 39.4% market share
Toyota’s CBU export sales for 2012 surged to 405,892 units, a 61.8% rise valued at THBaht179,572 million. OEM part export sales totaled at THBaht63,023 million. The value of these exports has been contributed to the national income at THBaht242,595 million.”
Regarding the trend of the automotive industry in 2013, Tanada stated “Thus the 2013 total domestic market is projected at more than 1.2 million units or around 10% decrease compared to the previous year.
Forecast Car Sales in 2013
Total Car Sales > 1,200,000 units ~ 10.0% decrease
Passenger Cars 542,300 units 19.4% decrease
Commercial Vehicles 707,700 units 7.2% decrease
1-ton Pick-up trucks (including PPV) 631,900 units 5.2% decrease
Pure Pick-up trucks 567,100 units 4.3% decrease
As for Toyota, our domestic sales target for 2013 is set at 500,000 units, comprising 200,000 passenger cars or 11.0% decrease. Rise up by 3.0% or 300,000 units are commercial vehicles in which 285,000 units or 5.6% increase is of 1-ton pickups that are a part of the commercial vehicle sales.”
Forecast Toyota Sales in 2013
Total Car Sales 500,000 units down 3.1% 40.0% market share
Passenger Cars 200,000 units down 11.0% 36.9% market share
Commercial Vehicles 300,000 units up 3.0% 42.4% market share
1-ton Pick-up trucks (including PPV) 285,000 units up 5.6% 45.1% market share
Pure Pick-up trucks 250,000 units up 7.1% 44.1% market share
“For export market, we target to export CBU around 412,000 units, equivalent to THBaht168,000 million, and OEM part export valued at THBaht70,000 million, the total numbers of export value is estimated to THBaht238,000 million.”
Tanada added, “This year is the beginning of our path for the next 50 years of Toyota. Our initiative includes the project entitled “Mobility of Happiness”, we aims at increasing happiness of Thai society. Furthermore, we’ve planned to serve rapidly growing demand in the domestic market. Our first pace was debuted at the beginning of this year through the restart of Toyota Auto Works (TAW), which for the first time introduced locally built “HIACE COMMUTER” production line. It is furthermore strengthened by the progress of our second Gateway plant which will be ready to start the production line within this third quarter of this year. With regard to automotive innovation, There are new VIOS, ECO Car and Toyota Smart G-Book 3D. The latest one is highlighted with the advanced features along with more accuracy. As a part of our efforts to serve the sales and customer growth, we target to expand Toyota showrooms from currently 357 showrooms to 400 showrooms as well as Toyota Sure showrooms from 85 showrooms to 100 showrooms in this year.”
“Moreover, we have consistently thrived for the social development promotion. To underpin this, Toyota would like to introduce our new core value via “Social Innovation”. It is the concept to share Toyota’s best practice or so-called “TPS” to the community with an aim to reduce costs and improve business performance for the sustainable development of the society. Our drives also include the Smiling Road project with a continued implementation since last year, as well as the eco-friendly dealership promotion. We have been thrived for sustainable happiness and being with Thai society for all time,” Tanada concluded.
Domestic Car sales of December 2012
1) Total auto sales 144,676 units, increase by 165.1%
No. 1 Toyota 40,266 units 172.1% increase 27.8% market share
No. 2 Isuzu 21,483 units 160.7% increase 14.8% market share
No. 3 Honda 20,463 units 831.0% increase 14.1% market share
2) Passenger cars sales 71,240 units, increase by 175.8%
No. 1 Honda 18,765 units 857.9% increase 26.3% market share
No. 2 Toyota 16,974 units 144.6% increase 23.8% market share
No. 3 Nissan 12,344 units 97.7% increase 17.3% market share
3) One-ton pick-up truck sales* (Pure Pick-up truck and PPV) 63,078 units, increase by 199.2%
No. 1 Toyota 21,581 units 251.8% increase 34.2% market share
No. 2 Isuzu 19,522 units 160.1% increase 30.9% market share
No. 3 Mitsubishi 8,383 units 72.7% increase 13.3% market share
**PPV sales in 1-ton pick-up truck market: 6,981 units
Toyota 3,105 units – Mitsubishi 2,050 units – Chevrolet 890 units – Isuzu 889 units – Ford 47 units
4) Pure pickup trucks sales 56,097 units, increase by 198.0%
No. 1 Isuzu 18,633 units 151.0% increase 33.2% market share
No. 2 Toyota 18,476 units 266.4% increase 32.9% market share
No. 3 Mitsubishi 6,333 units 65.3% increase 11.3% market share
5) Commercial vehicles sales 73,436 units, increase by 155.4%
No. 1 Toyota 23,292 units 196.4% increase 31.7% market share
No. 2 Isuzu 21,483 units 160.7% increase 29.3% market share
No. 3 Mitsubishi 8,383 units 72.7% increase 11.4% market share
Domestic auto sales January – December 2012
1) Total auto sales 1,436,335 units, increase by 80.9%
No. 1 Toyota 516,086 units 77.9% increase 35.9% market share
No. 2 Isuzu 213,380 units 61.4% increase 14.9% market share
No. 3 Honda 171,208 units 103.9% increase 11.9% market share
2) Passenger cars sales 672,460 units, increase by 86.8%
No. 1 Toyota 224,816 units 62.8% increase 33.4% market share
No. 2 Honda 163,442 units 109.7% increase 24.3% market share
No. 3 Nissan 103,504 units 116.4% increase 15.4% market share
3) One-ton pick-up truck sales* (Pure Pick-up truck and PPV) 666,106 units, increase by 82.2%
No. 1 Toyota 269,722 units 99.8% increase 40.5% market share
No. 2 Isuzu 194,736 units 61.8% increase 29.2% market share
No. 3 Mitsubishi 87,033 units 49.6% increase 13.1% market share
*PPV sales in 1-ton pick-up truck market: 73,381 units
Toyota 36,329 units – Mitsubishi 26,021 units – Chevrolet 5,495 units – Isuzu 5,091 units – Ford 445 units
4) Pure Pick-up truck sales 592,725 units, increase by 81.0%
No. 1 Toyota 233,393 units 91.5% increase 39.4% market share
No. 2 Isuzu 189,645 units 66.6% increase 32.0% market share
No. 3 Mitsubishi 61,012 units 50.2% increase 10.3% market share
5) Commercial vehicles sales 763,875 units, increase by 76.2%
No. 1 Toyota 291,270 units 91.7% increase 38.1% market share
No. 2 Isuzu 213,380 units 61.4% increase 27.9% market share
No. 3 Mitsubishi 87,033 units 49.6% increase 11.4% market share
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