World Surf League (WSL) and Jeep Brand make big splash with Global Partnership

Josh Kerr during the semifinals.

Josh Kerr during the semifinals.

– Jeep brand to become first-ever global automotive partner for WSL – WorldSurfLeague.com

– Jeep brand vehicles recognised as “The official Vehicles of the World Surf League”

– Jeep brand is the exclusive automotive partner of Men’s and Women’s Championship Tours

– Two Jeep brand vehicles will be awarded to the 2015 WSL Champions at the end of the year

Filipe Toledo

Filipe Toledo

The World Surf League (WSL) and the Jeep brand announced a first-of-its-kind partnership that will make the Jeep Brand the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for men and women. This fully-integrated, multi-year partnership will see the global automotive company tap into the unparalleled adventure, competitive drama and athleticism of surfing’s greatest stage.

“The WSL is a sport built on the back of the pioneering, progressive and innovative spirit and it is this common DNA that we share with the iconic Jeep brand,” Paul Speaker, WSL CEO, said.

“Coming off a record-setting 2014, the sport of professional surfing has never been in a stronger position, in and out of the water. We are humbled and gratified that a brand with the unparalleled heritage and authenticity of Jeep shares our vision for the WSL.”

“When we started out our search for a global automotive partner there was one brand alone at the top of our list, Jeep,” Mark Noonan, WSL Chief Commercial Officer, said.

“Together we will showcase the world’s greatest surfers like never before to our rapidly growing digital-first millennial audience around the globe.”

“As the first-ever exclusive automotive partner of the WSL, this unique collaboration allows us to engage with a culture that embraces the very same philosophy, beliefs and attitude of the Jeep brand on a global platform,” said Olivier Francois, Chief Marketing Officer, FCA – Global.

“Together with the WSL, we are able to connect with an adventurous, athletic, influential and increasingly digital fan base of over 120 million through on-site beach activations and live online streaming of worldwide surfing events across countries including Brazil, Australia, France, China, Japan and the US., making this the Jeep brand’s first truly authentic global partnership.”

“This is a fantastic opportunity for the Jeep brand to partner with WSL, a global organisation with similar values to ours – freedom, expression and creativity.  This sport embodies the passion we have for breaking personal boundaries and making the most out of every day,” said Mike Manley, President and CEO – Jeep Brand.

“The World Surf League represents a community closely aligned to ours and I believe our partnership is a natural fit.  I am very excited for the opportunity to be involved in the resurgence of an amazing sport.”

The Jeep brand’s association with sports is longstanding. It has partnered with Juventus, USA Basketball and for twelve years, has been the automotive sponsor for ESPN Winter X Games. The brand’s partnership with the WSL is the first partnership that reaches across the world, with events in countries and locations including Brazil, China, Japan, Australia, France, Spain, Morocco, Fiji, Rio de Janeiro and the USA.

The Jeep brand will use its frontrunner status to infuse professional surfing’s most sought-after properties including sponsorship of the Tour Leaderboard and the yellow Leader Jersey. In addition to on-site activations as the ultimate surf vehicle and specialised content offerings, Jeep will be awarding two vehicles to the 2015 WSL Champions come end of year and has signed on as the title sponsor for the WSL Longboard Championships in China.

The Jeep brand partnership with the World Surf League will be featured on its own unique page on jeep.com. There consumers will be able to explore content from the most recent events, including the tour leaderboard and the wearer of the coveted yellow jersey worn by the current tour points leader.  Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos will show off some of the mind-blowing action. The page can be found at jeep.com/wsl on desktop and m.jeep.com/wsl for mobile.

The World Surf League (WSL), formerly Association of Surfing Professionals (ASP), has been championing the world’s best surfing since 1976, running global products across the Samsung Galaxy men’s and women’s Championship Tours, Big Wave Tour, Qualifying Series, Junior and Longboard Championships as well as the Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels. Showcasing the world’s best surfing on the singular platform of WorldSurflLeague.com has energised an already-passionate global fan base with millions around the world tuning in to see the likes of Kelly Slater, Gabriel Medina, Stephanie Gilmore, John John Florence, Carissa Moore and others do battle in the most dynamic field of play in all of sports.

Join Jeep and the world’s best surfers at the next stops along the tour, including:

WSL Samsung Galaxy Men’s Championship Tour (CT):
– Rio Pro: 11 – 22 May 2015

– Fiji Pro: 7 – 19 June 2015

– J-Bay Open: 8 – 19 July 2015

– Billabong Pro Teahupoo: 14 – 25 August 2015

– Hurley Pro at Trestles: 9 – 20 September 2015

– Quiksilver Pro France: 6 – 17 October 2015

– Moche Rip Curl Pro Portugal: 20 – 31 October 2015

– Billabong Pipeline Masters: 8 – 20 December 2015

WSL Samsung Galaxy Women’s Championship Tour (CT) schedule:

– Rio Women’s Pro: 11 – 22 May 2015

– Fiji Women’s Pro: 31 May – 5 June 2015

– Trestles Women’s Pro: 9 – 20 September 2015

– Cascais Women’s Pro: 22 – 28 September 2015

– Roxy Pro France: 6 – 17 October 2015

– Maui Women’s Pro: 22 November – 6 December 2015

Filipe TOledo on his way out for Round 1.

Filipe TOledo on his way out for Round 1.

The Jeep brand

Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler, Wrangler Unlimited and the all-new 2015 Jeep Renegade. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

[Source : Fiat Chrysler Automobiles]

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