City Automobiles to launch first flagship showroom in Asia Pacific with introduction of all-new Land Rover Discovery Sport

– City Automobiles invests over THBaht 300 million in new flagship showroom on Rama 4, its first in Asia Pacific to provide complete sales and after-sales services (opens June 2015); 

– City Automobiles is committed to providing “The Best Customer Experience” to luxury automotive consumers across Thailand; 

– Land Rover’s new Land Rover Discovery Sport to be unveiled: the ‘future of versatility’ – a highly capable and affordable family luxury SUV and the first 7 seat SUV in its segment.


Bangkok, 26 May 2015 —— City Automobiles, Jaguar Land Rover’s sole authorised distributor in Thailand, is to open a new flagship showroom facility on Rama 4 with an investment value of over THBaht 300 million in an area of over 2 rai. To support growing demand for Jaguar Land Rover vehicles in the Thai market, the new facility is set to open in June 2015 and will be a regionally-leading sales and after sales service location, providing “The Best Customer Experience” to luxury automotive consumers in Thailand.

To introduce a global standard to consumers in Thailand, the showroom will offer a full range of services including a Display Zone: equipped areas for a grand display of 12 JLR vehicles on the unit’s 1st and 2nd floor, Customer Lounge Area: a comfortable seating area for customers, Configuration Zone: enabling clients to customise their car, such as in choosing from over 60 colour tones, and Hospitality Area: a relaxing corner with barista service to serve drinks along with free internet connection.

The showroom also features a 1,275 sq metre service zone that is complete with the largest maintenance facilities in Thailand, comprised of Body Shop, Paint Shop, main stock rooms, aluminium body shop and the latest in diagnostic technology. Additionally, 20 service lanes will also available for engine checking and cleaning with Jaguar Land Rover-standard operations. To celebrate the launch of the Rama 4 showroom, City Automobiles will unveil The All-New Land Rover Discovery Sport for the first time in the Thai market.

General Manager, City Automobiles, Serge Touron said, “This past year City Automobiles has gained much positive feedback and strong levels of buyer interest from Thai consumers, so the company will step forward to strengthen and expand its market share in the country through this considerable investment in our new showroom – which will be the biggest showroom in Thailand and new flagship showroom for Asia Pacific. Our Rama 4 showroom will bring international standard Jaguar Land Rover sales and after sales facilities to Thailand, and enable us to give our customers a genuine best-in-class experience.”

“Jaguar Land Rover also plans to bring you the All New Discovery Sport, which coincides beautifully with our newly unveiled showroom.  The All New Discovery Sport is the first 7 seat luxury SUV in its segment equipped with both the latest in technology and versatility – perfect for everyday use both in the city and in an off road capacity. We are pleased to announce the launch of our All New Discovery Sport this July,” Serge added.

About City Automobiles Co., Ltd.

City Automobiles Co., Ltd. is Jaguar Land Rover’s only authorised distributor in Thailand, responsible for the import and the service of the Jaguar and Land Rover brands. In addition to the City Automobiles showroom, our Customers can also find our cars at our three appointed Dealers – two in Bangkok, Prestige Motorcars on Wireless Road, GT Cars on Petchburi Road, and GB Automobiles in Phuket.

[Source : City Automobiles]


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