Braccialini and Ducati, riding together for a new line of handbags

– The two brands have entered into an exclusive multi-year license agreement;

– A line of Ducati and Ducati Scrambler branded bags, backpacks and accessories to be released;

– The first collection will be presented at the next edition of Pitti Uomo in June.


Borgo Panigale (Bologna, Italy), 26 May 2015 —— Braccialini spa has signed an exclusive multi-year license agreement with Ducati Motor Holding spa for the manufacture and distribution of a line of Ducati and Ducati Scrambler branded bags, backpacks and accessories.

This three-year agreement represents a unique opportunity for the Florentine company to explore a new and interesting segment of the market, enlarging its scope to include items for men.

Braccialini was established in 1954 and, today, controls proprietary and licensed brands that are sold in over 50 countries around the world through mono-brand and multi-brand stores.

“As an Italian and a motorcyclist, I cannot but be proud of this agreement between two Italian companies that are renowned all over the world and that make quality, innovation and Made in Italy their hallmark,” comments CEO Riccardo Braccialini.

“I am certain that we will go a long, long way together with Ducati,” continues the CEO.

This first collection consists of backpacks, messenger bags, shoppers and briefcases as well as accessories: wallets, tablet holders, mobile phone holders, a surfboard  holder and a skateboard holder. The Ducati line is a blend of two styles: classical and technical. The Ducati Scrambler line adopts a livestyle and young flavour. Each motorcycle family has inspired the respective colours and materials: black and red waxed suede for Ducati, army green and eco-leather fabric for Ducati Scrambler.

The first collection will be presented at the next edition of Pitti Uomo due to take place in June, and will be distributed in selected clothing stores both in Italy and abroad through a dedicated sales network.

Initially, the collection will be made up of just a few patterns and will focus on a high-level and demanding client target, this being why we only intend working with the finest retailers,” affirms Riccardo Braccialini.

Ducati, the historic company established in Bologna in 1926 by the Cavalieri Ducati brothers, has been producing sports motorcycles since 1946, where high-performance engines equipped with Desmodromic system come together with state-of-the-art technology and innovative design. Ducati is synonymous with unrivalled excellence in the motorcycling industry, an internationally acclaimed brand with the power to sign prestigious licensing agreements. This deal underlines the motorcycle manufacturer’s strategic vision and offers an interesting opportunity for Braccialini to complete the dynamic style of a brand in constant evolution.

“Style, creativity and design are the values shared by Ducati and Braccialini,” comments the CEO of Ducati Motor Holding spa, Claudio Domenicali.

“We are therefore proud that the Braccialini Group will produce the new line of Ducati and Ducati Scrambler branded bags, backpacks and accessories. Our goal is to produce a series of products that, once again, showcase the values of excellence and Made in Italy around the world. The two brands share common features, and this is evident. Results will confirm the success and the value of this stimulating partnership.”

[Source : Ducati]


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