Astra Honda exports All New Honda BeAT eSP to the Philippines

Minister of Industry Saleh Husin (right) accompanied by President Director of AHM Toshiyuki Inuma (left), Executive Vice President Director of AHM Johannes Loman (second right) and President Director of Honda Philippine Incorporation Daiki Mihara (second left) inspect the motorcycle unit shipment preparation before entering the container at the AHM Cikarang plant, Cikarang. AHM conducts its initial export of All New Honda BeAT eSP to the Philippines with the support of 98.8% local components made by Indonesian people.

Minister of Industry Saleh Husin (right) accompanied by President Director of AHM Toshiyuki Inuma (left), Executive Vice President Director of AHM Johannes Loman (second right) and President Director of Honda Philippine Incorporation Daiki Mihara (second left) inspect the motorcycle unit shipment preparation before entering the container at the AHM Cikarang plant, Cikarang. AHM conducts its initial export of All New Honda BeAT eSP to the Philippines with the support of 98.8% local components made by Indonesian people.

Jakarta, 27 May 2015 —— PT Astra Honda Motor (AHM) conducts its initial export of All New Honda BeAT eSP to the Philippines with the support of 98.8 per cent local components made by Indonesian people. This export activity is one of the company’s commitments to support Indonesian industry by increasing exports and strengthening the local component industry.

The initial AHM export to the Philippines is released at the AHM Cikarang plant by the Minister of Industry of the Republic of Indonesia, Saleh Husin. Also present at the event are Director General of National Export Development Ministry of Trade of the Republic of Indonesia Nus Nuzulia Ishak, General Manager of Motorcycle Business Planning Honda Motor Co. Ltd Atsushi Ogata, as well as the President Director of Honda Phillipines Inc. Daiki Mihara AHM as export destinations.

AHM this year will export 30,000 units of All New Honda BeAT eSP to the Philippines. This amount will be increased gradually so that next year the volume of exports is expected to reach 50,000 units / year.

President Director of AHM Toshiyuki Inuma says this initial export to the Honda Philippines, Inc. becomes next stage of the collaboration between Astra International and Honda Motor in Indonesia in strengthening motorcycle industry in Indonesia.

“As the largest Honda motorcycle manufacturer in the world, we are very happy, can contribute in providing high quality transportation at an affordable price. We are optimistic that this export activity can contribute to the life of Philippines customers, at the same time to Indonesian economy. And this will be increased again in the future. “

As for the models to be exported is the All New Honda BeAT eSP (CW) and the All New Honda BeAT eSP CBS-ISS. This model is chosen because it is considered as the products that meet the market needs in destination countries that require a motorcycle with high quality standards, fuel efficient and environmentally friendly, as well as able to meet local regulatory requirements, including emission level and noise standards, yet at affordable price. Honda BeAT is the best-selling AT scooter in the world because it has been able to record sales of more than 8.3 million units since it was first marketed in Indonesia in 2008.

“We also believe, All New Honda BeAT eSP will be well received by the Philippines people. And for us, this export proves that our motorcycle which is manufactured in Indonesia has a high quality, and strong competitiveness.”

All New Honda BeAT eSP manufactured and assembled directly through the hand of Indonesian people at the AHM Cikarang Plant, West Java with a local content of 98.8 per cent. This high content of local components reflects the ability of Indonesian parts manufacturers in producing high quality components as AHM standard requirement. As many as 86 companies in this country manage by AHM involved in the production of the best-selling AT scooter model in the world.

Executive Vice President Director of AHM Johannes Loman says components support from national companies, that has high competitiveness in term of quality and its cost, makes AHM able to provide products with competitive price and high quality. To be able to produce quality motorcycles and have competitive product in the export market, AHM supported by 1,180 local component manufacturers suppliers involving more than 76 thousand employees. All of them are able to meet the high standard set by the company.

“Indirectly, the export of Honda BeAT will create a positive multiplier effect on our business chain, especially among components manufacturers. We believe this export activities will strengthen motorcycle industry in this country and of course will increase the contribution of foreign exchange for the country.”

In addition to the export of motorcycles, through its subsidiaries and its business network, the value of motorcycle parts export reached Rp853 billion per year and it will be increased in the future. The components made in this country have been exported to many countries in the scope of ASEAN, Asia, Europe, to America. Motorcycle components that have been exported are: Disc Brake, Rear Cushion, Fuel pump, Light Assy Head, Body Assy, and other components. As for domestic companies involved as many as 11 companies namely PT Showa Indonesia Manufacturing, PT Yutaka Manufacturing Indonesia, PT Musashi Auto Parts Indonesia, PT Toyo Denso Indonesia, PT Mitsuba Indonesia, PT Indonesia Stanley, PT Indonesia Nippon Seiki, PT Honda Lock Indonesia, PT Astra Otoparts, Nusa Metal Division, PT Indokarlo Perkasa, PT Federal Izumi Mfg.

“We expect export units and components of Honda motorcycles can give great benefits for domestic component industries as well as gives pride to the nation. AHM, together with all its partners, are committed to further expand its business to strengthen the contribution to the nation.”

[Source : Honda]

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