The 36th Bangkok International Motor Show 2015 : Ducati revs up its engine with the unveiling of 3 new models


BANGKOK —- During the 36TH Bangkok International Motor Show 2015, Ducati Thailand launched the Ducati Thailand Magazine, reaffirmed its leadership in the premium bike category by unveiling the Monster 821, the 1299 Panigale, the all new Multistrada 1200S, and the exclusive 10 units only 899 Panigale Superbike Team, with many additional campaigns during the Motor Show period.

Apichat Leenutaphong, Managing Director of Ducatisti Co. Ltd., or Ducati Thailand stated that, “for this Motor Show, Ducati Thailand is launching Ducati Thailand Magazine, which is a collection of news and events for Ducati in Thailand, as well as interesting stories of bike line-up, tips and tricks, as well as destination guide for those looking to do some motorcycle travel. Also, we have unveiled 3 new models in the Motor Show, covering a wide range of segments from the most iconic naked bike in the world like the Ducati Monster to our flagship top-of-the-line superbike and our new sport touring bike which now comes with the most advanced technology a motorcycle can have.”

  1. Ducati Monster 821 which comes in a bold and essential form shaped by a unique history of the authentic Ducati Monster, combined with the unmistakable Ducati roar released from the Testastretta 11° L-Twin, Desmodromic 4-valves per cylinder, 2nd generation, liquid cooled Engine, delivering 112 horsepower. The Monster 821 is refined with Ducati most-recent technologies such as riding modes (Sport, Touring and Urban), ride-by-wire, Ducati Traction Control and ABS. The bike has been designed to be even more Monster and to take on the challenges you have, with refined riding position, dry weigh of 179.5 kg, 17 litre of fuel tank and adjustable seat height (785 – 810 mm). Monster 821 Dark is available for THBaht 469,900,- while the red is THBaht 479,900,-.
  2. Ducati 1299 Panigale, a bike which is considered the supremacy of Superbike technology to-date, with the electronic package that has shocked the industry such as the cornering ABS; Ducati Quickshift that works for both up-shift and down-shift, eliminating the need to use the clutch; Engine Brake Control; Ducati Traction Control; and Anti-Wheelie. More importantly, the 1299 Panigale comes with the revolutionary engine with the piston as big as 116 mm, giving 205 horsepower. The base version of the 1299 Panigale is available for THBaht 1,398,000,- and the 1299 Panigale S is THBaht 1,799,990,-.
  3. Ducati Multistrada Model Year 2015, which comes with the new DVT (Desmo Variable Timing) engine and state-of-the-art electronic package like the Ducati Skyhook EVO which allows the suspension to smartly adapt itself to any road condition and riding behaviors; Cornering light which automatically adjust the front head light to allow rider to see better when cornering; cruise control and Bluetooth for Smart phone system. Multistrada 1200S is available in two colours: Ducati red and Artic White, and priced at THBaht 1,490,000,-.

In addition, 3-time World Superbike Champion Troy Bayliss showed up at the Bangkok International Motor Show with a surprise unveiling of the exclusive Ducati 899 Panigale Superbike Team Limited Edition to commemorate the first ever World Superbike race in Thailand that was held in Buriram on 20-22 March 2015. The limited edition 899 has the same racing livery as the Racing – Ducati Superbike Team’s race bikes. It comes with full titanium exhaust system from Akrapovic (racing use only), race windshield, race quick opening fuel cap from Ducati Performance, and LED turn indicator.  Only 10 units will be assembled and priced at THBaht 919,000,-, which the lucky 10 customers will get as complimentary the DRE Racing Course,  Ducati Corse T-Shirt with the autographs of Troy Bayliss and Chaz Davies, the two riders from Racing – Ducati Superbike Team during the Buriram Round of the World Superbike.

As for the Ducati Scrambler, the highlight is the unveiling of the Scrambler Dirt Tracker, which is a bike that is a result of a challenge given to Ducati Thailand’s top engineers and mechanics to customize the Ducati Scrambler that would best reflect who they are. The best winning design is the Scrambler Dirt Tracker, which reinterpreted what a premium contemporary dirt track motorcycle would be.

The original paint on the Scrambler Icon’s fuel tank has been removed and hand-brushed to give a unique minimalistic look, which goes well with the racing inspired quick opening fuel cap. The front plate is inspired by the number plate typical of a dirt track racing motorcycle, but it is reinterpreted in a contemporary fashion, using aluminium and LED Xenon headlight. The Scrambler dirt tracker has an aluminium variable section handle bar, which is lowered to make the bike sportier. The seat has also been reshaped and uses top-quality Nuback leather with matching leather side panels on the fuel tank. To make this bike even more premium, the team has decided to use the titanium slip-on exhaust with black exhaust heat wrap keeping it close resemblance to an old school dirt tracker. The wheels on this Scrambler Dirt Tracker deserves a closer look, as it’s an aluminium hand-brushed spoke wheel with the 3 x 18-inch in the  front and 5.50 x 17-inch in the rear.  The Scrambler Dirt Tracker may only be just a starting point, but it proves that with a little imagination, the Ducati Scrambler can be a very versatile bike with infinite customisation potential. More importantly, it is accessible to all thanks to a huge range of accessories that can be used to make the bike both original and highly personal.

Lastly, the Ducati Worry Free Programme is also available for customers making their purchase during the Motor Show period, especially the 2-year or 25,000km programme covering free scheduled maintenance, and cost of parts and labour, which is available for those who ordered the Monster 821, and the 4-year or 30,000km programme which is available for the Ducati Scrambler customers.


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