BANGKOK, 19 March 2015 —— Ford Thailand has officially launched the new Ford Sime Darby Charoen Nakhon, its latest 700 sq. metres complete with 8 service bays with 20 through-puts/day 3S showroom designed to reflect Ford’s Brand@Retail II global standards. This is a one-stop-service dealership with sales, services, and spare parts departments to serve Ford clients in the Thonburi District.
The Ford Sime Darby Charoen Nakhon dealership is operated by Sime Darby Vantage (Thailand) Co., Ltd. This is the third Ford showroom under the group in Thailand.
“Ford Sime Darby Charoen Nakhon is a stylish and customer-friendly showroom. It’s now ready to provide Ford’s world-class standard facilities and services to our customers,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand. “We are confident that this new dealership will enhance convenience for our clients in Thonburi District.”
Sime Darby has a eel-established relationships with Ford. In Thailand, it has been appointed as an official Ford dealer with a current three showrooms. The first is the Ford Ladkrabang showroom, which began serving customers in 2012. This was followed in 2013 with the mega dealership in Sukhapibal 3, offering sales, services, and spare parts and with over 30 service bays and 15 body and paint work bays.
“The latest showroom at Charoen Nakhon is certified for the standard services under Ford’s Quality Care. This certification is given to showrooms that provide outstanding management and excellent world-class after sales services for Ford clients,” said Yukontorn.
“On the occasion of this latest Ford showroom opening I am very pleased to see another step to enhance the efficiency and effectiveness of our services. We will continue our best efforts to provide great customer experiences and the highest satisfaction to Ford clients,” added Yukontorn.
Managing director of Sime Darby (Thailand) Co., Ltd., Steven Teo Chin Hun said that Sime Darby Group is one of the top registered enterprises in Malaysia. The company has total market value of US$18,500 and has around 100,000 employees around the world. Sime Darby is committed to sustainable growth in all aspects of its core businesses which include palm oil, industrial equipment, cars, real estate, energy, utilities, and health care products.
“The Sime Darby Group has served as a major long-term dealer for Ford in many countries, including Thailand. We have a long established relationship with Ford Thailand and we foresee a strong business growth of the company driven by its high-quality vehicles.”
Ford plans to launch new models over the coming years to further enhance the various ranges of class-leading choices available to its customers.
“Sime Darby Vantage strives to continually develop our own service excellence in accordance with Ford guidelines,” concluded the Sime Darby (Thailand) managing director.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 187,000 employees and about 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.
[Source : Ford Thailand]