Production starts for Holden’s European heroes

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– Start of regular production of the Holden Insignia VXR in Rüsselsheim, Germany;

– Insignia, Astra and Cascada to join Holden portfolio in Q2 2015.

Insignia SORP_1

Rüsselsheim, Germany —— Today Australia is one step closer to welcoming a stunning new range of European-sourced vehicles to the Holden brand as the first Holden Insignia VXR rolls off the production line in Rüsselsheim, Germany.

Insignia VXR will be one of four new European vehicles to join the Holden range in quarter two of 2015, with the sporty Astra VXR, Astra GTC and elegant Cascada convertible completing the line-up.  The introduction signifies Holden’s ongoing commitment to sourcing the best vehicles from around the world.

Bill Mott, Executive Director of Marketing, said Holden was one of the strongest brands in Australia and shared very similar core values to Opel which made this an obvious and strong partnership.

“Astra, Cascada and Insignia are renowned in Europe for their performance credentials and premium execution, making them the perfect addition to Holden’s range as we continue to offer more choice for our customers,” said Mott.

“These stunning niche vehicles are sure to have a fantastic halo effect and attract new customers to the brand.

“We are determined to offer Australians the best possible products that we can source from GM’s global operations and Opel’s commitment to performance and quality aligns perfectly with our own heritage and brand.”

Dr. Karl-Thomas Neumann, Opel Group CEO, said Opel looked forward to working closely with Holden for many years to come.

“This is further proof of our engineers’ development expertise and the attractiveness of our products.  We are delighted that our successful flagship will be available in Australia.”

Recently Holden announced a major new vehicle launch programme, delivering 24 major vehicle launches and 36 new powertrain combinations over the next five years, while confirming one-third of the brand’s future models will be sourced from Europe.

[Source : General Motors]

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