Renault-Nissan Alliance sales rise for fifth straight year in 2014 to 8.5 million vehicles

– Sales higher amid rising sales in the United States and Western Europe;

– Alliance sales, including AVTOVAZ, account for one in 10 cars sold worldwide;

– Alliance remains global leader in zero-emission vehicles; EV sales up 24 per cent.

Renault-Nissan Alliance Logo

PARIS, 4 February 2015 —— The Renault-Nissan Alliance sold a record 8,470,610 vehicles in 2014 amid rising sales in the United States and Western Europe.

Sales rose for the fifth straight year, up 2.5 per cent compared with the previous year. Together, Renault, Nissan and AVTOVAZ, Russia’s largest automaker, account for one in 10 cars sold worldwide.

“Robust demand in the United States, the recovery in Western Europe and an array of compelling new models contributed to another year of rising sales for the Alliance in 2014,” said Carlos Ghosn, Alliance Chairman and CEO.

“We remain well-positioned and optimistic about the long-term prospects in the global growth markets, despite the recent declines in Russia and Brazil.”

Renault SAS, Europe’s third-largest automaker, sold 2,712,432 vehicles worldwide in 2014, up 3.2 per cent from 2013. In Western Europe, Renault sales totaled 1,464,611, up 12.5 per cent, more than double the overall market. Renault’s market share in Europe reached 10 per cent, up 0.6 percentage points. Dacia was Europe’s fastest-growing brand, gaining 0.4 percentage points of market share.

Renault sales outside Western Europe fell 5.9 per cent to 1,247,821 vehicles due to the economic slowdown in many of its markets. Despite the slowdown, Renault posted its highest market share ever in Brazil and Russia, its second and third largest markets after France.

Nissan Motor Co., Ltd., sold a record 5,310,064 cars and trucks worldwide, up 4.1 per cent. Nissan continued to sell more than 1 million vehicles in its two largest markets, the United States and China.

AVTOVAZ sold 448,114 vehicles, down 16.3 per cent due to the overall market slowdown in Russia. The Renault-Nissan Alliance has a majority stake in AVTOVAZ, which sells cars under the LADA brand, through a joint venture with state corporation Rostec. Together, the Renault-Nissan Alliance and AVTOVAZ sell about one in three cars in Russia.

Renault-Nissan market highlights

The Alliance’s top 10 markets in 2014 were the United States, China, Russia, Japan, France, Mexico, Brazil, UK, Germany and Italy.

In China, the world’s largest auto market, Nissan, through its local partner Dongfeng Motor, sold 1,221,598 vehicles, up 0.5 per cent. Nissan is the leading Japanese carmaker in China with a 5.5 per cent market share. In 2016, Renault will start producing vehicles in China with Nissan’s long-term partner Dongfeng Motor. The new joint venture plant in Wuhan will have an initial production capacity of 150,000 vehicles a year, with the potential to double that figure in the future.

In the United States, Nissan sold a record 1,386,895 vehicles, up 11.1 per cent, resulting in a record market share of 8.4 per cent. Nissan also set annual sales records for Altima, Rogue, Versa, Juke, NV200 and the 100 per cent electric Nissan LEAF.

Despite the economic downturn in Russia, the Alliance posted a market share of 30.7 per cent, up 1.1 percentage points. AVTOVAZ sold 387,307 vehicles in Russia, down 15 per cent. AVTOVAZ’s market share stood at 15.5 per cent, down 0.9 percentage points. Renault sold 194,531 vehicles, down 7.4 per cent, but its market share grew to a record 7.9 per cent, up 0.3 percentage points, thanks to the success of the Duster SUV and the successful launch of three new models: New Logan, New Sandero and Sandero Stepway. Nissan sold 182,412 vehicles, up 17.7 per cent. Nissan held a market share of 7.3 per cent, up 1.8 percentage points.

In Japan, Nissan’s home market, Nissan sold 670,263 vehicles, down 1.3 per cent. Nissan’s market share stood at 12 per cent.

In France, Renault’s home market, Renault sold 577,601 vehicles, up 5.5 per cent. Its market share totaled 26.6 per cent, up 1.3 percentage points. Clio was the best-selling car in the market, while Captur was the best-selling crossover.

In Mexico, Nissan posted record sales of 293,204 vehicles, up 10.9 per cent, outpacing the overall industry. Nissan is the number one brand in Mexico with a market share of 25.8 per cent.

In Brazil, Renault sold 237,187 vehicles, up 0.3 per cent. Renault’s market share stood at a record 7.1 per cent.

Zero-emission highlights

The Renault-Nissan Alliance sold 82,602 electric vehicles in 2014, up 24 per cent compared with previous year, giving it a global market share of 56 per cent. Nissan LEAF was the world’s best-selling EV with 61,507 sales, while Renault led in Europe with 17,813 sales.

The Alliance has sold a cumulative 217,365 electric vehicles worldwide since December 2010, when Nissan LEAF – the first mass-marketed Alliance EV – went on sale. The top markets for Nissan LEAF are the United States with 72,322 vehicles sold since its launch, Japan with 48,641 sales and Europe with 33,481 sales. Meanwhile, Renault has sold a cumulative 56,499 electric vehicles worldwide since its first EV, the Kangoo Z.E., went on sale in October 2011.

The Alliance sells about one out of two electric vehicles worldwide, including Twizy, Renault’s two-seater urban commuter vehicle and the Nissan e-NV200 van on sale in Europe and Japan since 2014.

Top 10 Alliance Markets

Country Total Sales Market Share

U.S. 1,386,895 8.4%

China 1,255,665 5.7%

Russia* 764,245 30.7%

Japan 674,922 12.1%

France 653,326 30.2%

Mexico 318,093 28%

Brazil 309,547 9.3%

UK 259,762 9.3%

Germany 240,181 7.4%

Italy 184,416 12.5%

*Including AVTOVAZ

Top 10 Renault Markets

Country Total Sales Market Share

France 577,601 26.6%

Brazil 237,187 7.1%

Russia 194,531 7.9%

Germany 173,479 5.3%

Turkey 133,212 17.4%

Italy 130,996 8.9%

Spain 127,666 13.2%

UK 109,014 3.9%

Algeria 91,800 26.9%

Argentina 84,946 12.9%


Top 10 Nissan Markets

Country Total Sales Market Share

U.S. 1,386,895 8.4%

China* 1,221,598 5.5%

Japan 670,263 12.0%

Mexico 293,204 25.8%

Russia 182,412 7.3%

UK 150,748 5.4%

Canada 115,445 6.2%

France 75,725 3.6%

Brazil 72,360 2.2%

Germany 66,702 2.1%

*Including Venucia brand

About the Renault-Nissan Alliance

The Renault-Nissan Alliance is a strategic partnership between Paris-based Renault and Yokohama, Japan-based Nissan, which together sell one in 10 cars worldwide. The companies, which have been strategic partners since 1999, sold 8.5 million vehicles in nearly 200 countries in 2014. In addition to AVTOVAZ, the Alliance operates strategic collaborations with automakers including Germany’s Daimler, Japan’s Mitsubishi, China’s Dongfeng, and India’s Ashok Leyland.

[Source : Renault-Nissan Alliance]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s