– New TVC campaign launched in conjunction with new Trailblazer;
– Model refreshed with new technical and aesthetic features;
– New body colour, plusher interior plus quieter passenger compartment.
BANGKOK, Thailand, 5 February 2015 —— Chevrolet Sales Thailand recently launched a new marketing campaign, complete with a new television commercial in conjunction with the launch of the new Chevrolet Trailblazer PPV. The campaign’s theme “Inspiration to Go Beyond” takes into consideration Trailblazer’s performance and product efficacy that has the power to do it all, enabling owners to explore new territories.
It highlights a refreshed Trailblazer with upgraded design elements and technological amenities. The new full-size PPV retains its proven powertrain, seven-seat spaciousness and multi-functionality with the addition of a new body colour, enhanced soundproofing and a more luxurious interior.
Una Tan, Marketing Director of Chevrolet Sales Thailand said, “The Trailblazer is a very capable vehicle on- and off-road – that is a fact. It is completely at home and equally refined traversing rough jungle trails or cruising expressways.”
“Adding elements to an already successful package takes the Trailblazer beyond its traditional positioning to a more urban target audience, hence our campaign tagline ‘Inspiration to Go Beyond.’ We hope owners are inspired by the Trailblazer’s capability, driving dynamics and refinement to go beyond their usual destinations,” Tan added.
By highlighting the new Trailblazer’s proven capabilities and latest enhancements, the new marketing campaign communicates directly with the vehicle’s target demographic that is predominantly male, aged 35 and above, married with children and belonging to an above-average income group.
The spirit of the campaign is embodied by two key opinion leaders: Dr. Phuchit Phuripanik, Professor at Suan Dusit Rajabhat University and philanthropist, as well as Vitidnan Rojanapanich, the first Thai to reach the summits of seven mountains around the globe.
Phuripanik, who is also a member of the Spirit of Trailblazer Club in Thailand, said during the launch, “It is important to give back to our nation and community. It is an important part of my life to go beyond the ordinary and fulfil this. Trailblazer helps me to fulfil my dream and inspiration.”
“Many schools and communities out there need help. We (the Spirit of Trailblazer Club), as a small group of people, share the same attitudes and want to help them. Quite a lot of people are under-privileged. We want to help change that, where possible,” Phuripanik added.
Rojanapanich, who has scaled the tallest mountain in the world, said, “Life is an opportunity to learn and reach my full potential. It’s a chance to go further and see something I haven’t seen before. When I reach the top of a mountain I was most happy. I dedicate my efforts to our King. When you dedicate your efforts to others it gives you more happiness than when you just do it for yourself.”
And he has this to share with his audience: “Commit to a dream and work hard to achieve it. Don’t give up, even when it is difficult. When I was climbing the mountain I fought with my own nature more than with nature itself. Have faith in yourself and keep going.”
Muscular exterior with new colour
On the exterior, the new Trailblazer’s muscular exterior lines get a new colour called “Satin Steel Gray.” On the back, LED tail lamps are now standard on the LTZ and LTZ1 variant for better visibility to other motorists particularly in low visibility conditions.
Trailblazer’s rear hatch is now equipped with a rear view camera that activates when reverse gear is engaged. The area behind the vehicle is shown on the on-board touch-screen colour display with dynamic guidelines that show the vehicle’s potential coverage area. The projected coverage area changes its orientation according to steering inputs.
In terms of overall space, Trailblazer continues to offer a longer wheelbase than its competitors. It also continues to offer more interior space, while its intuitive three-row tumble and fold-flat seating adds convenience and flexibility. Trailblazer’s theatre-style seating allows second- and third-row occupants a better all-round view.
More luxurious and comfortable interior
Trailblazer seats are now available finished in new premium-grade leather in luscious ‘Brown Stone’ colour, complemented by glossy ‘Piano Black’ trim on the dashboard, centre console and steering wheel. Occupants will also find the interior quieter, thanks to additional sound insulation in the bulkhead, further isolating the engine and passenger compartments.
The driver’s seat features electrical six-way adjustment, while all passengers stay cool with Trailblazer’s powerful air-conditioning system, available even to third-row passengers.
Driver information includes an Eco Index display that provides real-time feedback about fuel efficiency and a statistic page showing average fuel consumption of the last 50 kilometres. Based on throttle inputs, a leaf is shown when the driver drives economically.
MyLink infotainment system
Chevrolet’s award-winning MyLink infotainment system is available in all trims for Trailblazer. The top-of-the-range Trailblazer LTZ1 is equipped with six speakers, a touch-screen and built-in satellite navigation. The system can display album art, videos, pictures and DVD playback. The LTZ variant will have a BYOM radio featuring smartphone connectivity, pictures, videos and streaming audio. Once connected, options such as Audio, Pictures and Movies, Telephone, Smartphone Link and Settings are projected onto the Trailblazer’s touch screen. Users can access personal playlists and make hands-free voice calls, amongst other functions.
Most powerful and torquey in class
Powering the new Trailblazer is the proven second-generation Duramax four-cylinder turbo-diesel engine. The 2.8L variant features 147 kW (200 hp) of power at 3600 rpm and 500 Nm of torque at 2,000 rpm, making the Trailblazer the most powerful and torquey in its class. The engine improves the Trailblazer’s acceleration and straight-line performance, as well as the vehicle’s towing and payload capacity. Output for the 2.5L variant is 120 kW (163 hp) at 3600 rpm and 380 Nm of torque at 2000 rpm.
In terms of active and passive safety, the new Trailblazer features new pre-tensioners for lap-belts and two airbags in front, in addition to other features including Traction Control System (TCS), Hydraulic Brake Assist (HBA) and Panic Brake Assist (PBA), Electronic Brake Force Distribution (EBD), Electronic Stability Control (ESC), Hill Descent Control (HDC) and Hill Start Assist (HSA).
Low running costs
Trailblazer also has lower running costs, as service intervals are pegged at every 15,000 kilometres, as opposed to the standard 10,000 kilometres of other models.
The new Trailblazer is available in four trims at the following prices:
– 2.5L 2WD MT LT: THBaht 1,095,000,-
– 2.8L 2WD AT LT: THBaht 1,129,000,-
– 2.8L 2WD AT LTZ: THBaht 1,289,000,-
– 2.8L 4WD AT LTZ1: THBaht 1,465,000,-
In conjunction with the official launch at CentralWorld on 14 – 15 February 2015, Chevrolet has introduced a promotion where customers to buy Trailblazer of any trim will get a THBaht 5,000,- voucher for special accessories. The promotion is also available at all Chevrolet dealerships nationwide on the same dates.
About Chevrolet Sales Thailand
Chevrolet Sales Thailand (Chevrolet) Limited was established on January 1, 2000, as a subsidiary of General Motors, one of the largest automakers in the world. The first vehicle introduced was Chevrolet Zafira, the first multipurpose vehicle (MPV) launched in the Thai market. Today, Chevrolet has a comprehensive range of vehicles including Sonic, Spin, Cruze, Captiva, Colorado and Trailblazer. Chevrolet is committed to offering the best cars and trucks to its customers in terms of quality, performance and fuel economy. The company is equally committed to ensuring second-to-none aftersales service for its customers, backed by a growing dealer network in Thailand and Southeast Asia.
[Source : General Motors]