– Number of deliveries with around 137,700 cars up 10.3 per cent;
– Sales chief Luca de Meo: “2015 with positive start”;
– Popular A3 family* and new Audi TT* driving growth.
INGOLSTADT, Germany, 9 February 2015 —— Audi has made its best-ever start to the year in company history: delivering around 137,700 units, the Ingolstadt-based company sold 10.3 per cent more cars in January than during the same month last year. Following the record-breaking sales in 2014, the four rings once again saw growth in all regions of the world. Growth for the brand was particularly strong in North and South America, with sales up 15.1 per cent to 16,200 units. In particular, the popular A3 family (+58.1%) and the new Audi TT (+15.0%) contributed to the successful start to the year worldwide.
“Audi has made a good start to the New Year even though the global economic uncertainties remain considerable,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With the successful January results we have laid the foundations for further growth in 2015.”
In January, Audi sales gained momentum in the Americas in particular: up 15.1 per cent to about 16,200 cars. In the United States, the company continued its string of record‑breaking figures, achieving its 49th record‑breaking month in a row. U.S. deliveries climbed to 11,541 units (+14.3%) in January. Sales in Canada grew even faster, up 26.3 per cent. Demand for the Audi A3 and the Audi Q3* in particular helped drive sales. Both models went on sale last year.
Audi also made a successful start to 2015 in Europe. The mid‑ and full‑size models offered by the four rings continued to prove popular among customers in Germany. Sales of the Audi A4* increased by 36.1 per cent, sales of the A6* rose by 14.2 per cent, while sales of the A7 Sportback* were up 35.2 per cent. Across all models, deliveries in the German market grew by 13.6 per cent to 19,804 units. In the United Kingdom (+8.1%) and Spain (+7.0%), Audi significantly exceeded sales compared with the same month last year as well. The Audi Q5* in particular proved a firm favourite in both countries. In the United Kingdom, demand for the mid‑size SUV rose by 81.7 per cent, in Spain the same figure increased by 67.5 per cent. Audi achieved the largest growth in its top 20 markets in Turkey, with sales up 109.8 per cent to 1,785.
In the Asia‑Pacific region, Audi topped the figure for the same period last year by 14.3 per cent to around 59,700 units. The company achieved high double‑digit rates of growth in South Korea (+31.5%) and in China (+15.1%), the largest market in the region.
Worldwide, the A3 family (+58.1%) and the Audi TT (+15.0%) in particular boosted the brand’s sales. The new TT was launched in the initial markets last fall.
Sales AUDI AG In January
2015 2014 Change from 2014
World 137,700 124,851 +10.3%
Europe 56,300 53,758 +4.7%
– Germany 19,804 17,426 +13.6%
– UK 11,653 10,783 +8.1%
– France 4,098 4,047 +1.3%
– Italy 3,872 3,819 +1.4%
– Spain 3,511 3,282 +7.0%
– Russia 1,410 1,623 -13.1%
USA 11,541 10,101 +14.3%
Mexico 1,073 1,024 +4.8%
Brazil 1,331 1,109 +20.0%
China 51,248 44,526 +15.1%
(incl. Hong Kong)
*Fuel consumption of the models named above:
Combined fuel consumption in l/100 km: 8.3 – 3.2; Combined CO2 emissions in g/km: 194 – 35
Combined fuel consumption in l/100 km: 7.5 – 4.2; Combined CO2 emissions in g/km: 174 – 110
Combined fuel consumption in l/100 km: 10.7 – 4.0; Combined CO2 emissions in g/km: 249 – 104
Combined fuel consumption in l/100 km: 9.6 – 4.2; Combined CO2 emissions in g/km: 224 – 109
Audi A7 Sportback:
Combined fuel consumption in l/100 km: 9.5 – 4.7; Combined CO2 emissions in g/km: 221 – 122
Combined fuel consumption in l/100 km: 8.4 – 4.4; Combined CO2 emissions in g/km: 198 – 114
Combined fuel consumption in l/100 km: 8.5 – 4.9; Combined CO2 emissions in g/km: 199 – 129
[Source : Audi]