Goodyear Thailand launches Assurance DuraPlus: a tyre engineered to go the distance of two and a half times around the world

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Assurance DuraPlus lets drivers go up to 100,000km¹ and comes reinforced with DuPont Kevlar for added protection

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BANGKOK, 26 January 2015 —— Imagine a set of tyres that can take a driver the grueling distance of approximately two and a half times around the world. The Goodyear Assurance DuraPlus is engineered to let drivers go up to 100,000km¹ and comes reinforced with DuPont™ Kevlar® for added protection, delivering tremendous value through a longer lasting and more durable tyre.

Designed for small- to mid-sized passenger vehicles, the Assurance DuraPlus tyre boasts an improved version of Goodyear’s proprietary TredLife Technology™ with a new enhanced tread compound, combined with a DuPont Kevlar overlay for added reinforcing.

“With consumer-driven needs at the centre of all our tyre innovations, Goodyear Thailand is launching the Assurance DuraPlus, the company’s latest passenger tyre for today’s value-conscious customer,” said Finbarr O’Connor, Goodyear’s managing director for Thailand.

“We understand that some drivers are looking for a tyre that can take them further with minimal worry. The new Assurance DuraPlus has been designed specifically with these people in mind.

“With the overall enhancements in the Assurance DuraPlus, drivers now have a tyre that can go further and provide better protection against road hazards.”

TredLife Technology can help take drivers the distance of approximately two and half times around the world

Goodyear’s TredLife Technology increases the usable life of the tyre for longer mileage. In the Assurance DuraPlus, it provides up to 100,000km¹ of road travel.

TredLife Technology comprises of three key elements. Firstly, an advanced carbon-based tread compound with higher carbon content provides increased resistance to road wear. In addition, TredLife Technology also incorporates a larger tread width design, which comes from an optimised cavity shape, putting more rubber in contact with the road for a longer lasting tread. Finally, a maximised rubber volume provides more road contact area, and combined with a deep tread depth, allows for more wearable rubber.

Reinforced with DuPont Kevlar for added protection

The introduction of a DuPont Kevlar overlay into the Assurance DuraPlus increases the tyre’s durability. Used in military grade equipment, this lightweight material maintains stiffness and strength even under high temperature conditions when the tyre is in motion, giving drivers’ added protection against road hazards.

Available Sizes

Available in 14-inch to 17-inch rim diameters and in multiple sizes for a wide range of small- to mid-sized passenger vehicles, Goodyear Assurance DuraPlus is the tyre to turn to for outstanding mileage and Protection.

Available sizes in Thailand

165/65R14 ASSURANCE DURAPLUS 79H TL

175/65R14 ASSURANCE DURAPLUS 82H TL

175/70R14 ASSURANCE DURAPLUS 84H TL

185/60R14 ASSURANCE DURAPLUS 82H TL

185/65R14 ASSURANCE DURAPLUS 86H TL

185/70R14 ASSURANCE DURAPLUS 88H TL

195/60R14 ASSURANCE DURAPLUS 86H TL

195/70R14 ASSURANCE DURAPLUS 91H TL

185/55R15 ASSURANCE DURAPLUS 86V TL

185/60R15 ASSURANCE DURAPLUS 84H TL

185/65R15 ASSURANCE DURAPLUS 88H TL

195/50R15 ASSURANCE DURAPLUS 82V TL

195/55R15 ASSURANCE DURAPLUS 85V TL

195/60R15 ASSURANCE DURAPLUS 88V TL

195/65R15 ASSURANCE DURAPLUS 91V TL

205/65R15 ASSURANCE DURAPLUS 99H XL TL

215/60R16 ASSURANCE DURAPLUS 95V TL

205/50R17 ASSURANCE DURAPLUS 89V TL

215/50R17 ASSURANCE DURAPLUS 91V TL

¹ Tyre mileage projection as tested by Goodyear Testing Division in size 185/65R14 on roads in Thailand and actual mileage may vary due to state of roads, tyre pressure and maintenance, climate, driving styles and usage patterns etc. Distances between cities are estimates of straight point to point distances in kilometres.

About Goodyear Thailand

Goodyear Thailand was established in 1968 and began tyre manufacturing in 1969. In 1994, Goodyear Thailand became a publically-limited company. It now provides original equipment (OE) and replacement tyres for passenger, 4X4/SUV, light truck, commercial truck and aviation customers both for domestic and export markets. Goodyear Thailand also has the only Goodyear facility in Asia Pacific and one of only three plants globally that manufactures new aviation tyres.

[Source : Goodyear Thailand]

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