ŠKODA Fabia is made into an ‘Art Car’

150116 SKODA Fabia Street Art 001_jpg 150116 SKODA Fabia Street Art 002_jpg

– Graffiti artist Armando Gomes designs ŠKODA Fabia ‘Street Art’;

– Unique, full of emotion, colourful: ŠKODA Fabia as a work of art;

– Joint art project with international lifestyle journalists;

– New Fabia: crisp appearance, perfect for modern, urban mobility.

150116 SKODA Fabia Street Art 003_jpg

Mladá Boleslav, Czech Republic —— The new ŠKODA Fabia provides much more scope for customisation than ever before. With 125 colour combinations, there are almost no limits to the customers’ wishes. The Czech manufacturer now presents a very special, creative interpretation of its new small car: the ŠKODA Fabia Street Art. For this purpose, the Portuguese graffiti artist Armando Gomes has turned a vehicle into a unique, multi-coloured work of art on four wheels.

“The new ŠKODA Fabia is more emotionally-rich than ever before and is the perfect car for the modern, urban mobility of today,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.

“The creation of the vehicle as a work of art underlines the brand’s aspirations for emotional resonance. We are really pleased about our collaboration with the renowned graffiti artist Armando Gomes. This fresh and unusual project demonstrates that we are conducting our model campaign with new, creative ideas,” says Eichhorn. The art project took place in Lisbon at the end of October as part of the new ŠKODA Fabia’s international presentation to the press.

The ŠKODA Fabia Street Art was created in several stages. To begin with, Armando Gomes laid the groundwork by applying the lines and geometrical shapes to the body of the car. The surfaces were then sprayed in different colours. At this stage, the artist was supported by international lifestyle journalists who could test the new Fabia as part of the presentation.

The Portuguese artist Armando Jorge Aires da Costa Gomes is regarded as one of the most significant graffiti artists in the world. The 31-year-old lives and works in Lisbon. The Portuguese graffiti artist also works as a designer, illustrator and film producer.

The new ŠKODA Fabia is the latest ‘coup’ within ŠKODA’s biggest model campaign of all time. The third-generation Fabia is to further strengthen the brand’s success within international markets. The completely newly developed small car offers ‘more car’ in every respect and sets standards in its class. The new Fabia has been available in the first European markets for a few weeks. The new ŠKODA Fabia Combi follows these days.

As the brand’s first production model, the new Fabia demonstrates the evolution of the ŠKODA design language into a more expressive and more emotionally-charged design. Great emphasis has also been placed on individuality. The new Fabia hatchback is available in 15 colours. Based on a cleverly-devised colour concept, up to 125 different colour combinations can be chosen for the roof, A-pillars, wing mirror caps and wheels.

[Source : ŠKODA]

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