– New start time, exciting carnival activities and high-octane after-race party to make the Malaysian leg an event for ALL
SEPANG, 23 January 2015 —— F1 fans and their families will have more to look forward to than just excitement on the track during the 17th edition of the FORMULA 1 PETRONAS MALAYSIA GRAND PRIX, that takes place from the 27 to 29 March 2015.
Themed ‘Experience F1 Like Never Before’, the event changes the standard activities that was offered at the circuit in the past with the fun activities for young and the young at heart, making it a wholesome family affair. Visitors will see Sepang, a world class racing circuit, be transformed into a huge entertainment ground dubbed the ‘F1 Carnival’.
For years, SIC’s CEO Dato’ Razlan Razali, has been mooting the idea to make F1 a carnival that is as exciting on the track as it is off. In a recent meeting with Formula 1 Chief Executive, Bernie Ecclestone, Dato’ Razlan got the green light to make the upcoming Malaysian leg just that.
“He (Ecclestone), was open to the ideas we put forth to make the weekend even more exciting, It will have something for everyone, and I assure you it’s going to be spectacular.”
“What’s more with tickets as low as RM80, we are maintaining our status as the most affordable F1 event on the calendar plus the event starts an hour earlier making it ideal for family fun,” said Dato’ Razlan.
SIC hosts Round 2 of this season’s 20-round 2015 FIA Formula 1 World Championship from 27 to 29 March. Already buzzing with excitement with the return of Honda, movement of the top F1 drivers and the exciting prospect of the youngest rookie in Max Verstappen, the 66th edition of the F1 world championship opens at Albert Park in Melbourne with the Australian Grand Prix from 13 to 15 March.
The F1 Carnival, has something for everyone, for the adrenaline fueled there is the XTrack-drifting, Go-Cart, for the kids and the kid at heart there is a water course cool zone, the carnival family zone and other fun family affair activities complete with a Ferris wheel, haunted house, carnival games and a relaxing zone where visitors can kick-back and enjoy food and drinks. The world-class after-race concert will also end the night on a high note.
“The after-race concert, which will feature multiple Grammy award winner Lenny Kravitz as the main act, will be opened to all ticket holders including the RM80 for free. It will be a healthy event free from alcohol and tobacco; with children to be welcomed as well. The early start time will also ensure that families can have fun but also leave early,” Dato’ Razlan said
Targeting an attendance of more than 120,000 for the three-day event, Dato’ Razlan added that the circuit would be going on an aggressive promotional campaign which includes international promotions, domestic road shows, on-ground promotions and including advertising at all touch points including cinemas and the social media.
“We will have on-ground shout-outs with the SIC Zoomers, which will be visiting no less than 45 key venues around the country bringing great ticket promotions and exciting prizes to be won. The team will not just provide a sneak preview of what the fans can expect at the event; but fans can also get up close and personal with the latest MERCEDES AMG PETRONAS Formula One Team car the F1 W06 Hybrid.
“As this year’s race is a family affair, SIC would also be targeting malls and hypermarkets too,” Dato’ Razlan said, adding that the circuit would be working with premier retailer TESCO to run promotions.
To top things off, one race ticket unleashes more than just the thrill of the race, ticketholders will get to enjoy selected activities and the F1 Carnival at no cost, get entrance to the after race concert and also be rewarded with One Ticket Unlimited which offers a list of discounts and promotions from various retail outlets and brands in Kuala Lumpur.
Fans can purchase their tickets by visiting SIC Customer Service Centre at the circuit, online at www.sepangcircuit.com or by calling TICKET HOTLINE at 603-8778 2222. Fans can also visit SIC’s promotional booth, currently located at NU Sentral.
[Source : Sepang International Circuit]