Toyota Motor Thailand projects 920,000 vehicle sales in 2015, with Toyota sales surpassing 330,000 units

RE TOYOTA Annual Press Conference 2015_002

– 2014 sales fall 33.7%, to 881,832 units

RE TOYOTA Annual Press Conference 2015_003

BANGKOK, 21 January 2015 —— President of Toyota Motor Thailand, Kyoichi Tanada announced the total vehicle sales performance of 2014 and the 2015 automotive outlook at 2015 Toyota Motor Thailand’s Annual Press Conference held at Ballroom, the Okura Prestige Hotel, Bangkok.

RE TOYOTA Annual Press Conference 2015_001

Tanada said, “2014 Thailand’s automotive sales reached 881,832 units, shrank 33.7%. Commercial vehicle sales volume dropped 26.8%, while passenger car sales declined 41.4%. 

It can be observed that the annual sales in 2014 ranked third in Thailand’s auto market, following the sales volume in 2013 and 2012. Despite that during early 2014 the political manoeuvring psychologically affected consumer buying decision along with an economic slowdown and low agricultural product prices affecting businesses and households’ spending, in 2015 Thailand domestic sales will restore to its normalcy after the termination of the First Car Buyer Tax Rebate programme.

Car Sales in 2014

Sales in 2014

Difference Compared to 2013

Total Car Sales

881,832 units

-33.7%

Passenger Cars

369,839 units

-41.4%

Commercial Vehicles

511,993  units

-26.8%

1-ton Pick-ups trucks (including PPV)

420,829  units

-28.4%

Pure Pick-up trucks

372,182  units

-29.6%

 

In 2014, 327,027 Toyota vehicles were sold, a 26.6% decrease. Passenger car sales totaled at 151,763 units, a decrease by 20.2%. Commercial vehicles also saw a 31.4% decrease in sales totaling at 175,264 units and so did 1-ton pick-up trucks (including PPV) which are a part of the commercial vehicles with its sales at 164,849 units, or a 30.4% decrease.

Toyota Sales in 2014

Total Car Sales 327,027 units down 26.6%

37.1% market share

Passenger Cars 151,763 units down 20.2%

41.0% market share

Commercial Vehicles 175,264units down 31.4%

34.2% market share

1-ton Pick-up trucks (Including PPV) 164,849 units down 30.4%

39.2% market share

Pure Pick-up trucks 144,693 units down 30.1%

38.9% market share

 

Toyota’s CBU export sales for 2014 increased to 425,730 units, a 1.0% fall valued at 196,139 million baht. OEM part export sales totaled at THBaht69,565.07 million. The value of these exports has been contributed to the national income at THBaht265,704.07 million.”

For 2015 trend of the automotive industry outlook Tanada stated: “In 2015, Thailand domestic sales will restore to its normalcy in line with the economic recovery to gradually build consumer confidence. Therefore, the market projection for 2015 would be 920,000 sales, around 4.3% increase year-on-year.”

Forecast Car Sales in 2015

Total Car Sales 920,000 units rise 4.3%
Passenger Cars 397,200 units rise 7.4%
Commercial Vehicles 522,800 units rise 2.1%
1-ton Pick-up trucks (Including PPV) 427,700 units rise 1.6%
Pure Pick-up trucks 379,700 units rise 2.0%

 

Toyota’s domestic sales target for 2015 is expected to 330,000 units, comprising 148,700 passenger cars or 2.0% decrease. Up by 3.4% or 181,300 units are commercial vehicles in which 171,700 units or 4.1% increase is of 1-ton pick-up trucks that are a part of the commercial vehicle sales.” 

Forecast Toyota Sales in 2015

Total Car Sales 330,000 units rise 0.9%

35.9% market share

Passenger Cars 148,700 units down 2.0%

37.4% market share

Commercial Vehicles 181,300 units rise 3.4%

34.7% market share

1-ton Pick-up trucks (Including PPV) 171,700 units rise 4.1%

40.1% market share

Pure Pick-up trucks 146,600 units rise 1.3%

38.6% market share

 

“We project to export CBU around 390,000 units, equivalent to THBaht183,700 million, and OEM part export valued at THBaht68,000 million, the total numbers of export value is estimated to THBaht251,700 million.”

Tanada added, “This year, Toyota produces a variety of car models that can respond to a wide range of customer needs, both passenger and commercial cars. We expect this would be a driver to help boost domestic vehicle sales. 

Significantly, on behalf of the president of Toyota Motor Thailand and Managing Officer at Toyota Motor Corporation with the role and responsibilities to supervise Mekong region clusters, I’d like to inform that with the commencement of ASEAN Economic Community (AEC) in late 2015, Toyota Motor Thailand will become a leader of Toyota affiliates in Mekong countries. Besides, the Mekong Region Virtual Company to supervise and support the operation of Toyota in this area.

On a final note, we are committed to social contribution activity promotion and become a part of local community development through Social Innovation Project in order to promote economic growth and sustainable happiness,” Tanada concluded.

Domestic Car sales of December 2014

1) Total auto sales  89,504 units,  drop by 21.4%   

No. 1 Toyota 33,073 units 19.9% decrease 37.0% market share
No. 2 Isuzu 15,646 units 12.4% decrease 17.5%   market share
No. 3 Honda 13,369  units 11.8% decrease 14.9%   market share

2) Passenger cars sales 36,738 units, decrease by 28.0% 

No. 1 Toyota 15,645 units   9.0% decrease 42.6% market share
No. 2 Honda 9,736 units 31.3% decrease 26.6%  market share
No. 3 Nissan 2,794  units 58.4% decrease 7.6%   market share

3) One-ton pick-up truck sales* (Pure Pick-up truck and PPV) 41,931 units, decrease by 23.1%

No. 1 Toyota 16,353units 28.6% decrease 39.0% market share
No. 2 Isuzu 14,327 units 12.9% decrease 34.2%   market share
No. 3 Mitsubishi 3,616 units 43.2% decrease 8.6%   market share

**PPV sales in 1-ton pick-up truck market: 4,478 units

Toyota 2,129 units – Isuzu 1,474  units – Mitsubishi 641 units – Chevrolet 228 units – Ford 6 units

 

4) Pure pick-up trucks sales 37,453 units, decrease by 19.7%

No. 1 Toyota 14,224 units 29.2% decrease 38.0% market share
No. 2  Isuzu 12,853units 10.3% decrease 34.3%   market share
No. 3 Mitsubishi 2,975  units 23.3% decrease 7.9%   market share

5) Commercial vehicles sales 52,766 units, decrease by 16.1% 

No. 1 Toyota 17,428 units 27.8% decrease 33.0% market share
No. 2 Isuzu 15,646 units 12.4% decrease 29.7%   market share
No. 3 Mitsubishi 3,616 units 43.2% decrease 6.9%   market share

 

 

Domestic auto sales January – December 2014

1) Total auto sales 881,832 units, decrease by 33.7%

No. 1 Toyota 327,027 units 26.6% decrease 37.1% market share
No. 2 Isuzu 160,286 units 22.3% decrease 18.2%   market share
No. 3 Honda 106,482 units 50.0% decrease 12.1%   market share

 

2) Passenger cars sales 369,839 units, decrease by 41.4%

No. 1 Toyota 151,763 units 20.2% decrease 41.0%   market share
No. 2 Honda 94,320 units 51.2% decrease 25.5%   market share
No. 3 Nissan 30,580 units 59.8% decrease  8.3%   market share

 

3) One-ton pick-up truck sales* (Pure Pick-up truck and PPV) 420,829 units, decrease by 28.4%

No. 1  Toyota 164,849 units 30.4% decrease 39.2%  market share
No. 2  Isuzu 146,919 units 19.8% decrease 34.9%   market share
No. 3  Mitsubishi 39,498 units 34.4%  decrease  9.4%   market share

 

*PPV sales in 1-ton pick-up truck market: 48,647 units

Toyota 20,156 units – Isuzu 19,041 units – Mitsubishi 6,394 units – Chevrolet 2,855 units – Ford 201 units 

4) Pure Pick-up truck sales 372,182 units, decrease by 29.6%

No. 1  Toyota 144,693 units 30.1% decrease 38.9% market share
No. 2  Isuzu 127,878 units 28.3% decrease 34.4%   market share
No. 3  Mitsubishi 33,104 units 21.7% decrease  8.9%   market share

 

5) Commercial vehicles sales 511,993 units, decrease by 26.8%  

No. 1  Toyota 175,264  units 31.4% decrease 34.2% market share
No. 2  Isuzu 160,286  units 22.3% decrease 31.3%   market share
No. 3  Mitsubishi 39,498  units 34.4% decrease  7.7%   market share

 

 

[Source : Toyota Motor Thailand]

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