– Porsche sales in Asia Pacific grew by 53 per cent last year
Singapore, 20 January 2015 —— Porsche recorded another successful year with delivery of 4,846 cars in the Asia Pacific region, which is an increase of 53 per cent compared to 2013. The iconic 911 models maintained its steady growth at 345 units while 463 Boxster and Cayman were delivered. The Cayenne continued to be in high demand with 1,722 cars, whereas the compact SUV, Macan, entering the market last year was delivered 1,836 times. Porsche experienced also significant growth on the Panamera model line with 480 vehicles (+40% compared to last year).
In 2014, Porsche AG delivered 189,850 new cars to customers all over the world – an increase of 17 per cent over the previous year.
“For the fourth record year in a row there are very specific reasons: fascinating products and highly motivated employees,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five per cent of Macan customers were first-time buyers of a Porsche car.”
Martin Limpert, Managing Director of Porsche Asia Pacific, said that all the markets in the region are experiencing positive sales development and the Porsche dealers are investing heavily into the brand. “The new Macan brings in new customers allowing first-time buyers to enter the world of Porsche. In addition to that, together with the super sports car and technology leader, the 918 Spyder, which is sold out worldwide, we continue to deliver exciting top models across all model lines such as the 911 Carrera GTS, 911 Targa 4 GTS, as well as Cayenne GTS and Turbo S. We will continue to widen our attractive product portfolio and provide outstanding Porsche purchase and ownership experience to our customers.”
Taiwan contributed 3,352 vehicles (+68% growth) to the total sales of Porsche in the Asia Pacific region. Sales in Malaysia and Singapore grew by 35% to 771 units. Other important markets within the region, including Thailand, Philippines, and Vietnam continue to develop by 27%. Sales in Indonesia, Brunei, French Polynesia, New Caledonia and Sri Lanka represented 330 units, which is a 10% increase compared to the previous year. Porsche Asia Pacific welcomes the new markets Cambodia, which has been in operation since 2014, and Mongolia, planned for operation at a later stage of this year.
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd commenced operations on 1 October 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
About AAS Auto Service Co. Ltd.
AAS Auto Service Co. Ltd. is the sole authorised importer and service centre of Porsche in Thailand. Porsche vehicles officially imported and distributed by AAS have passed through and fulfilled necessary homologation tests for Thailand. They are fine-tuned with specific adjustments in their engine management system to best suit Thailand’s regulations, fuel quality and driving conditions.
Among the many benefits of purchasing a Porsche from AAS is the Porsche Approved Warranty every Porsche vehicle comes with. The warranty will be extended up to 9 years provided that all criteria are met, Porsche customers buying cars from AAS can truly enjoy a peace of mind, knowing that AAS is able to provide customers with top quality maintenance and service of their Porsche cars. All Porsche technicians from AAS are also specially trained and certified according to the global Porsche standards. In addition, AAS will also continuously update and remind customers for any upcoming maintenance and workshop campaigns. The team at AAS has the know-how, experience and special equipment to best take care of Porsche cars in
[Source : AAS Auto Service]