General Motors sets sales record in China for 2014

– 2014 sales rise 12% to more than 3.5 million vehicles;

– December sales reach all-time monthly high of 357,375 vehicles.

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SHANGHAI, China —— General Motors and its joint ventures sold a record 3,539,970 vehicles in China in 2014, an average of one vehicle every 9 seconds and almost 9,700 vehicles each day. GM’s sales were up 12.0 per cent from the previous high of 3,160,377 vehicles sold in 2013.

“GM performed well ahead of the overall industry in China, which was up an estimated 7.5 per cent last year,” said GM Executive Vice President and President of GM China Matt Tsien. “We experienced especially strong growth in demand in the luxury segment as well as in the SUV and MPV segments.”

Rising Sales

Domestic sales by Shanghai GM rose 13.1 per cent last year to a record 1,710,025 units. SAIC-GM-Wuling sold 1,787,931 units in China, an increase of 12.8 per cent and an all-time high as well. FAW-GM’s domestic sales were down 29.4 per cent to 41,702 units.

Buick sales in China increased 13.5 per cent on an annual basis to a record 919,518 units. The brand was led by the original Excelle family, which had sales of 293,098 units, and the Excelle XT and GT, whose sales were up 20.6 per cent to 246,305 units. Sales of the Regal and Encore totaled 111,245 units and 82,346 units respectively. The Envision SUV, which was launched in August, had sales of 19,683 units.

Chevrolet likewise set a record for domestic sales, as demand increased 10.0 per cent from 2013 to 717,007 units. Its most popular nameplate was the Cruze, which had sales growth of 7.7 per cent to 265,993 units. It was followed by the Sail family, which had sales of 203,208 units, and the Malibu, whose sales increased 25.4 per cent to 125,547 units.

Cadillac sales in China were up 47.0 per cent from 2013 to a record 73,500 units. The XTS experienced record sales of 31,960 units, which was up 59.0 per cent from the previous year. In addition, sales of the SRX reached 27,484 units, and sales of the ATS and ATS-L totaled 13,276 units.

Wuling sales in the domestic market rose 8.4 per cent year on year to 1,608,571 units, which was also a new annual high. Baojun had sales of 179,360 units, an increase of 78.5 per cent from 2013 and a new high for the brand.

During December, GM and its joint ventures sold an all-time monthly record 357,375 vehicles in the domestic market, an increase of 31.9 per cent on an annual basis. Shanghai GM’s domestic sales increased 51.8 per cent to 191,181 units, while SAIC-GM-Wuling’s sales in China were up 18.9 per cent to 164,258 units. Both were December records. FAW-GM’s sales were down 70.6 per cent to 1,936 units.

Strong Presence

In 2014, GM and its joint ventures expanded their lineup with several new and refreshed models in China, including the Buick Envision premium midsize SUV, Chevrolet Trax urban SUV and Sail 3 family car, Cadillac ATS-L luxury sport sedan, and Baojun 730 family vehicle.

GM also continued expanding its footprint in China. SAIC-GM-Wuling broke ground for its new R&D centre and proving ground in Liuzhou, Guangxi, to support the development of new vehicles for China. It also opened its new manufacturing base in Chongqing and signed an agreement for the second phase of production at the facility. Shanghai GM Norsom Motors opened its Phase III manufacturing facility in Shenyang, Liaoning.

Shanghai OnStar, which provides a range of in-vehicle safety, security and telematics services, reached a new industry high of 800,000 active subscribers and introduced several new services such as Vehicle Alarm Notification, Weather Query and the Reservation Voice Platform. It also opened its third call centre in Chongqing.

GM continued expanding the dealership networks of all of its brands, with a focus on China’s tier 3 and 4 cities. GM ended 2014 with more than 4,530 dealerships nationwide. To provide more convenient services in the digital era, Shanghai GM launched the Buick Aftersales Flagship Store on Tmall.com and the MyChevy online 4S store.

Sustainable Growth

GM maintained its support for a greener, safer and healthier community in China. It demonstrated the Chevrolet EN-V 2.0 (Electric Networked-Vehicle) concept – which was designed, engineered and built in Shanghai – at the Society of Automotive Engineers in China last year. It also signed a memorandum of understanding with Shanghai Jiao Tong University to collaborate on a vehicle sharing programme featuring the Chevrolet EN-V 2.0 starting this year.

The GM Restoring Nature’s Habitat Project, Safe Kids Safe Ride Project and Chevrolet Red Chalk Programme were among the automaker’s key corporate social responsibility activities carried out in 2014. In its fourth year, the GM China Consumer Fuel-Saving Challenge showcased the fuel economy of products from the Buick, Chevrolet and Baojun brands.

“GM expects industry demand to rise once again this year in China, our largest global market,” said Tsien. “We will continue to take advantage of the growth opportunities by expanding our unmatched lineup of vehicles and services as well as all areas of our business to ensure we remain a leader.”

About General Motors

General Motors traces its roots back to 1908. GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, and Wuling brands. In 2014, GM sold more than 3.5 million vehicles in China.

[Source : General Motors]

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