TURIN —— The Fiat 500X, the new compact crossover in the 500 family that marks the evolution of the brand and technology through the development in its DNA, is currently being introduced at the Balocco Proving Grounds in the Province of Vercelli.
The important event is also being attended by Mopar® – the Fiat Chrysler Automobiles reference brand for services, Customer Care, genuine spare parts and accessories – which will be presenting two models customised with some special Mopar accessories to showcase some of the ideas and services dedicated to the Fiat 500X.
The first car on show is a Fiat 500X which sports a distinctive three-coat Amore Red body with white Mopar accessories – mirror covers, door moulding inserts and bonnet and roof stickers – gathered in the special “White Pack” created to enhance the appearance of this version of the car more suited to leisure activities and outdoor lifestyles. The effect is made even more striking by another exclusive Mopar product: 18″ alloy rims with special pattern and a light-colour diamond-effect treatment. The Mopar equipment on this car was picked to enhance its already outstanding functionality: like the surprising “boot organiser”, which conveys a high product quality feel and allows extremely flexible organisation of the boot space to keep the widest array of objects always in perfect order.
Spotlights will also be trained on the second Fiat 500X. Its smart Greyge paintwork will be made even more elegant by “Chrome Pack” accessories, including refined chrome-plated mirror covers, door moulding inserts, fog light rims, bonnet moulding and special mats. Mopar customisation is completed by 18-inch alloy wheels with a specific pattern and specific light-coloured diamond-finish treatment.
100 exclusive accessories
Over 100 accessories have been designed specifically for the Fiat crossover, all top-quality products which perfectly match the technical and stylistic features of the new car for full, complete customisation. Examples include the 18″ alloy rims with their specific design and range of colours and aesthetic treatments, the door mirror fairings in 9 colour options, original stickers for the roof, bonnet and side strips, and door moulding inserts in four colours or chrome plated.
For a splash more colour, there are four kits available (White, Red, Bronze and Greyge) comprising mirror fairings, door moulding inserts and roof/bonnet stickers which perfectly match the alloy rims. Or, for those who prefer something a little more stylish, there are a host of chrome plated elements to choose from – available individually or in the excellent value Chrome Kit – such as mirror fairings, door moulding inserts, fog light trim and bonnet moulding.
Enhancing the 500X’s functionality are a wide range of roof boxes and systems for transporting winter and water sports equipment (bikes, surfboards, skis, snowboards, etc.). The offer is completed by a selection of accessories dedicated to protecting and getting the most out of the luggage compartment (guards, nets and organisers) or for increasing comfort inside the vehicle (such as tablet holders and coat hooks).
The new “Xtra Care” pack from Mopar Vehicle Protection
“Mopar Vehicle Protection” offers a complete portfolio of service contracts guaranteed by Fiat Chrysler Automobiles, which ensure the utmost peace of mind for customers thanks to a wide range of warranty products to cover the vehicle’s electrical and mechanical components, dedicated servicing plans designed to meet specific customer needs, in addition to an assistance and repair service provided by highly specialised technicians who use exclusively original parts.
Currently available in more than 40 countries in the EMEA region and with a portfolio of more than 50 products, “Mopar Vehicle Protection” has developed a specific selection of assistance and maintenance services – known as “Xtra Care” – to meet the needs of the new Fiat 500X customers. The proposed solution puts the stress firmly on coverage for mechanical and electrical faults – extending the manufacturer’s warranty up to five years / 75,000 km – and includes, for the same period, cover for scheduled maintenance costs to guarantee a vehicle which is always in perfect condition.
“Mopar Vehicle Protection” plans include a comprehensive range of options in terms of duration and mileage, designed to offer customers greater protection for their vehicles, providing the certainty that, wherever they may be, they can always count on a widespread service network which makes use of original parts and highly qualified technicians. In addition, all the peace of mind provided by roadside assistance services throughout Europe and all the value of a plan which, if the vehicle is sold on, can be used by its new owner.
Owner Handbooks with AR technology
500X customers will have access to a new Owner Handbook containing comprehensive vehicle information in just 200 pages. Featuring a full colour layout that’s quick to consult and user-friendly, the publication is accompanied by addition information available online or via “Ciao Fiat Mobile”, the mobile application available free of charge from the Apple Store and Google Play in 15 European countries and in 5 languages, downloaded more than 125,000 times up to September 2014. The new 500X Owner Handbook mobile will also offer an Augmented Reality function: simply scan the “AR+” symbol inside the application handbook and direct your smartphone camera at given parts of the car to access additional interactive content.
With the launch of the new 500X, the activities of Technical Service – provided by Mopar through the Service Network of Dealerships and Authorised Workshops and Body Shops – have also been updated to offer a service that always keeps pace with technological innovation. For instance, the sales launch of the 500X sees the debut of the microPOD at servicing centres. This is a new, totally wireless, electronic diagnosis tool. Finally, Mopar Technical Service organises targeted courses for all roles in the network, assessing and certifying various skills. A wide-ranging and varied task, and – for the launch of the new 500X – this too has been updated in terms of processes and procedures to make training another pièce de résistance of the Mopar brand.
[Source : Fiat Chrysler Automobiles]