Mitsubishi Motors launches all-new Triton pick-up truck in Thailand

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The Ultimate Sport Utility Truck

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BANGKOK, 18 November 2014 —— Mitsubishi Motors Thailand unveiled the one-tonne pick-up truck “All-New Triton” in Thailand a few days ago. The new model is powered by a new 2.4-litre MIVEC VG Turbo Diesel engine that provides 181 horsepower from the durable yet lightweight high-efficiency engine offering the outstanding performance and  fuel efficiency of 20 per cent improved from previous model. The company is ready for exclusive pre-booking of Double Cab Plus and Double Cab 4X4 which have a price tag ranging from THBaht 791,000,- to 1,008,000,-. The 1st class insurance and introductory price will also be specially offered to every booking customers during the introduction period from today to 31 December, followed by the public launch at the Motor Expo 2014 and 213 dealers nationwide on 28 November 2014.

Osamu Masuko, Chairman & Chief Executive Officer of Mitsubishi Motors Corporation, Japan (MMC) together with Masahiko Ueki, President of Mitsubishi Motors (Thailand) Company Limited (MMTh), introduced the  “All-New Triton” in Thailand at Royal Jubilee Ballroom, Muangthong Thani, Nonthaburi.

The “All-New Triton” is the 5th generation of Mitsubishi Pick-up Truck which has been developed to an “Ultimate Sport Utility Truck” theme, combining the comfort of an SUV with the functionality and reliability of a pick-up truck that will satisfy the needs of people with the new driving experience consisted of these:

– “High Performance yet Economy” provided by new aluminium alloy block 4N15 MIVEC VG Turbo Diesel engine which realises 181 horsepower, low fuel consumption 20% up from previous model and low emissions.

– “Comfort and Convenience”, in the spacious and comfortable passenger cabin, the sedan-like interior is quiet with the noise reduction system, convenient with the state-of-the-art functions, and with the new suspension system, the ride is smooth and compliant. The aerodynamically enhanced body enables the pleasant driving experience for the drivers and the passengers.

– “High Safety” performance provided by high-rigidity compartment structure “RISE Body, High Tensile Steel and vehicle safety system to protect the important fellow passengers.

A new global strategic model, “All-New Triton” will go into mass production at No. 2 Plant at Laem Chabang Factory of Mitsubishi Motors Thailand Co., Ltd. (MMTh) which is the largest pick-up truck production hub in MMC’s global production organisation. Shortly following its global premiere in Thailand, MMC will roll out “All-New Triton” in more than 150 countries worldwide, including ASEAN, Oceania, the Middle East, Europe and Latin America countries.

“The previous Triton was launched in August of 2005 and has sold a total of 1,260,000 units worldwide as of September of this year. The Triton is one of our most important products since it contributed the most to our revitalisation. Just as the previous Triton did we expect the new Triton to continue to be our core model, contributing to improving our corporate value and sustainable growth in the future,”  states Masuko.

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Product overview: Mitsubishi “ALL-NEW TRITON”

The “All-New Triton” is designed to balance both performance and functionality by combining the riding comfort of a luxury passenger vehicle with practical function of pick-up truck. With the agile and sporty exterior with convenience and functional interior that comes with wider interior roominess and quietness compared to the previous model. The “All-New Triton” features the High Density Discharge (HID) headlamps, Dual zone control auto A/C, Keyless Operation System (KOS), and the engine Push Start button. Open cab function in Mega cab model which is more convenient and newly designed cargo bed which can answer to many needs of usage.

Realising high levels of safety performance through its durable and tough chassis and frame structures together with Mitsubishi’s RISE impact safety body and the body comprising high tensile strength steel  which brings dramatic advance in multi-directional impact performance with the newly designed 4-side doors impact bars, dual SRS airbags on all models, the ABS with the Electronic Brake-force Distribution (EBD), the vehicle theft prevention system (Immobiliser), rear-view camera to assist the backing up, the Active Stability & Traction Control system (ASTC) and the Hill Start Assist (HSA) system, the “All-New Triton” also delivers handling and stability and ride comfort on a par with a passenger sedan thanks to lower cab noise levels and optimisation of the suspension.

Moreover, the ride comfort from the newly developed front and rear lower suspension, results in better stability. Ease of driving from reduced steering lock to lock ratio, with class top minimum turning radius of 5.7m. for 2WD and 5.9m. for 2WD Plus and 4WD, helps when making a turn or parking in the city.

The “All-New Triton” is available in Single Cab, Club Cab and Double Cab variants, and with a three-engine lineup. In addition to, a new 2.4-litre MIVEC VG turbo diesel which realises environmental and motive performance among the best in its class, improved versions of the well-proven 2.5-litre turbocharged diesel and 2.4-litre petrol engines used to power its predecessor will also line-up.

The “All-New Triton” is available in 6-speed Manual Transmission, 5-speed Manual Transmission and 5-speed Automatic Transmission with Sport Mode. The drivetrain is Mitsubishi unique 4WD system with Easy Select 4WD (ES4).  The ES4 drive mode system allows the driver to select three drive modes (2H, 4H, 4LL). These modes enable the driver to choose levels of higher fuel-efficient driving or more all-terrain performance for rough roads while the 2WD system comes with a choice of PLUS and normal  models.

Colour Lineups

  1. Earth Green
  2. Sterling Silver
  3. Solid White
  4. White Pearl
  5. Titanium Gray
  6. Pyreness Black
  7. Quartz Brown


MIVEC VG Turbo Diesel Engine

Mitsubishi Motors Corporation developed new engine “MIVEC VG Turbo Diesel” first in pick-up truck with engine code 4N15; DOHC 16 valve VG turbo charger Intercooler 2,442 cc with maximum output 181HP at 3,500rpm, Maximum torque 430Nm at 2,500rpm with MIVEC system (Mitsubishi Innovative Valve Timing Electronic Control System). With this new engine, acceleration is improved to answer all needs. Mitsubishi’s new VG Turbo diesel engines use a 200 MPa high-pressure common rail injection system to improve combustion efficiency that delivers the high performance. The new engine realises 20 per cent better fuel consumption and 17 per cent lower Co2 emission from the previous model.

– MIVEC  (Mitsubishi Innovative Valve Timing Electronic Control System) is the system that increases the power and torque output over a broad engine speed range while also being able to help spool a turbocharger more quickly resulting in fewer gas emission.  It is applied to the pick-up truck for the first time

– VG Turbo continually increases the power at any rate of rpm to let you enjoy the driving experience smoothly.

– Aluminium alloy block is lightweight, resulting in 35 kg in the engine gross weight saving. The material is tough, durable, and heat resistant, so this is a pleasant impact on less fuel consumption. The new engine realises low compression ratio at 15.5:1. And the durability of the engine is confirmed with the use of the steel cylinder liner and the timing chain which also decrease the maintenance cost as well.

The exhaust emissions clear the requirements of the European Union’s (EU’s) STEP 4 emission regulations in Thailand and STEP 5 in Europe by equipping all the vehicles with EGR or the Exhaust Gas Recirculation system that control the emission of the gas to make sure that the engine is eco-friendly.

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Thailand, Mitsubishi export hub

After the grand release of this new model in Thailand, Mitsubishi Motors Corporation will put on sale in 150 countries in ASEAN, Oceania, the Middle East, Europe and Latin America.

“Tik- Jesdaporn Pholdee”, the new Presenter

From his prominent personality that matches to “All-New Triton” together with his reputation and success of his career that rocketed him to stardom, “Jesdaporn Pholdee”, the famous actor has been assigned by Mitsubishi Motors Thailand to be the presenter of this model.  His unique character will represent “All New Triton”  through Mitsubishi advertising campaign in TV, Newspaper, Radio, Billboard and POP at the showrooms.  Besides, he is going to take part in the company activities in various occasions.

213 Mitsubishi outlets are ready to serve Mitsubishi customers.

Regarding to the company’s Reinforce Dealer Network policy, currently Mitsubishi has a total of 213 outlets which are located in Bangkok and Up Country which are ready to serve customers.  These dealerships will enhance customers’ convenience and also establish the showroom operation with good access and high quality service for customers.

Offering high customer satisfaction through competent after sale services

The after-sales service is a priority for Mitsubishi Motors Thailand. The company is always ready for that by the training for sales and the mechanical departments to bring the best service to customers. Also the company has stocked important parts for the quick process.  And for the product warranty, 3 years or 100,000 kilometres warranties are provided for “All-New Triton”

To enhance image of “All-New Triton” looks more powerful and elegance,  “All-New Triton” Accessories will be exclusively designed by MMC Designer with variety of accessories line up both exterior and interior, Concept of “All-New Triton” Accessories will reflect with sophisticated character which different from accessories in current Triton Model.  With more professional in accessories development, customer can be confident that accessories installed will perfectly get along with vehicle as well as high quality of genuine accessories.

In terms of pricing, determining its positioning with optimised price as well as high quality of genuine accessories. Moreover the warranty term has been expanded to satisfy customer’s need by increasing from 1 year or 20,000 kilometres to 3 years or 60,000 kilometres (whichever occurs first). This is to ensure the value of money that customers have invested.

Sales Information:  Special Bonus Celebration for special customer

Sales Campaign

Introductory price and Free 1st class insurance will be specially offered to every customers who book “All-New Triton” Double Cab Plus and Double Cab 4WD models from the launching day until 31 December 2014.

Sales and Marketing Activity for Double Cab Plus and Double Cab 4WD

– Start official sales authorised dealers nationwide from 18 November onward

– Public launch at the Motor Expo 2014       29 November to 10 December

– Roadshow in Bangkok and upcountry 9 December onward

– Delivery to customers from the middle of December onward

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[Source : Mitsubishi Motors Thailand]


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