Mentagram introduces GoPro HERO4

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The Most Powerful GoPro Lineup, Ever

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BANGKOK, Thailand, 4 November 2014 —-– Mentagram Co., Ltd., the sole importer and distributor of GoPro in Thailand, announced the availability of GoPro HERO4 camera, the highest performance line of capture devices ever made.  HERO4 is available in two editions, HERO4 Black at THBaht 18,500,- and HERO4 Silver at THBaht14,800,-. GoPro’s Emmy® Award-winning imaging technology combines with enhanced ease-of-use and powerful new features such as 4K30, 2.7K50 and 1080p120 video capture (Black) and built-in touch display convenience (Silver), to make it easier than ever for consumers to self capture and share stunning, professional quality content of their favourite experiences.  Also available is the entry-level GoPro camera HERO at only THBaht4,999,-.

HERO4 Black delivers 2x the performance of its best-selling predecessor and now captures cinema-quality 4K video at 30 frames per second (fps), 2.7K video at 50fps and 1080p video at a blistering 120fps, virtually eliminating rolling shutter in most scenarios while allowing for time-bending slow motion effects. HERO4 Black also features an entirely redesigned audio system that captures high fidelity sound with 2x the dynamic range of previous models. Additional enhancements include improved image quality, low light performance, highlight moment tagging and an improved user interface that allows for easier discoverability and access to key features and controls. The HERO4 Black is simply the highest performance GoPro yet.

HERO4 Silver delivers the same professional image quality as HERO4 Black less some of the higher performance video capture modes including 4K30, 2.7K50 and 1080p120. HERO4 Silver includes a brilliant built-in touch display for those who value convenience and ease-of-use over the no-holds-barred performance of the HERO4 Black.

“GoPro makes it easy for people to self-capture jaw dropping, professional quality footage of themselves engaged in their favourite activities,” said Natthaphol Patamapongse, Managing Director, Mentagram Co., Ltd.,

“With the most ambitious design and engineering effort ever, the result is nothing short of the ultimate GoPro4.  We can’t wait to see what the world captures with it.” 

HERO4 Black – 2x the performance, yet again.

The flagship HERO4 Black builds upon GoPro’s Emmy® Award-winning technology to deliver the next level of GoPro image quality, versatility and performance:

– Incredible ultra high definition 4K video at 30fps allows for life-like video capture as well the ability to extract 8.3 megapixel video stills to use as photos

– Faster* high resolution frame rates of 2.7K at 50fps and 1080p at 120fps

– 12MP magazine cover-quality photos at burst speeds of 30 photos per second

– Updated user-interface with improved discoverability and access to key camera controls

– 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management

– The suggested retail price is THBaht 18,500,-

 “A common pain-point is deciding between capturing video or photos of an experience. Each frame of4K30 video is similar to an 8.3 megapixel photo. The result is that users can simultaneously capture eye-popping 4K30 video and impressive 8.3 megapixel photo-like video stills at 30 frames per second when using HERO4 Black. It’s one of the many wild capabilities of this impressive new device,” added Natthaphol.

HERO4 Silver – Professional quality capture. Touch-display convenience.

The HERO4 Silver sets a new precedent for convenience and ease-of-use with GoPro’s first built-in touch display:

– Brilliant built-in touch display allows for easy camera control, shot framing and playback

– Professional quality video capture at 2.7K30, 1080p60 and 720p120

– 12MP magazine cover-quality photos at burst speeds of 30 photos per second

– 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management

– The suggested retail price is THBaht 14,800,-

The most advanced GoPro cameras yet. 

HERO4 Black and Silver share powerful new features that expand what’s possible with a GoPro.

Protune™, now for photo + video. 

– For those who prefer to take manual control of their GoPro to maximise versatility and performance, we’ve expanded our professionally minded Protune mode to include Colour, Sharpness, ISO Limit, and Exposure controls for both photo and video capture.

New settings for after dark. 

– Whether you’re shooting the Milky Way or a campfire hangout, Night Photo and Night Lapse allow you to capture stunning images of ultra low-light scenes with customisable exposure settings of up to 30 seconds.

Mark your best moments.

– HiLight Tag enables you to mark key moments with the push of an on-camera button while recording, making it easy to find, playback and share your favourite clips in GoPro Studio or with the GoPro App.  You can also HiLight Tag using the mobile GoPro App or the new Smart Remote accessory.

QuikCapture speed and convenience. 

• QuikCapture makes it easy to power on and record with the press of a single button. When enabled, a single press starts video capture, while a press and hold engages Time Lapse photo capture.

High-performance audio. 

• A totally re-designed internal audio system combines with a state of the art microphone to capture clean, high fidelity sound with 2x the dynamic range of previous models.

Introducing the HERO – The perfect entry-level GoPro.

GoPro is also proud to debut HERO, the perfect entry-level GoPro.  Designed with simplicity in mind and built directly into a rugged, waterproof housing, HERO captures high-quality 1080p video at 30fps and 720p video at 60fps. HERO captures the same immersive, eye-popping footage that’s made GoPro one of the best-selling cameras in the world—all in a simplified package that’s accessible to everyone at 4,999 baht.

New Mounts and Accessories that Help You Capture and Share Your World

– Smart Remote – Control your GoPro from up to 600’ (183m) away with the wearable and waterproof remote. Conveniently mark key moments as they happen with the Smart Remote’s HiLight Tag button when paired with a HERO4 Black or HERO4 Silver.

– The Handler – A compact floating handgrip. Lightweight, ergonomic and durable, The Handler is perfect for handheld shooting during any activity.

– New BacPac accessories – A new and improved Battery BacPac provides almost twice the battery power over the camera’s internal battery alone. And a new LCD BacPac provides improved touch and swipe performance when used with HERO4 Black.

GoPro App and GoPro Studio

GoPro announced several updates to its popular GoPro Studio desktop editing software and mobile GoPro App.

GoPro Studio makes it easy to import GoPro footage from your camera to your computer to create professional-quality videos. GoPro Studio features GoPro Edit Templates, template versions of some of GoPro’s most popular videos.  All you have to do is replace the original GoPro video clips with your own favourite clips and the editing style that has made GoPro famous becomes your own. GoPro Studio now supports the HERO4’s HiLight Tag feature, making it easy for GoPro Studio to identify your videos’ best moments thereby allowing for faster and more convenient editing. Also new to GoPro Studio is Flux™, a powerful ultra slow motion and speed ramping tool that enables the dramatic time-shifting effects GoPro has become so well known for. Want to highlight a particularly awesome moment in one of your edits? Flux that thing and share it with the world.

The GoPro App for mobile not only gives you instant access to the GoPro Channel and all of the incredible content that has made it the number one brand channel on YouTube, it also gives you full control of HERO4 Black and Silver and allows for quick and easy changes to any mode or setting.  Expanded GoPro App support for HERO4 also includes support for HiLight Tagging while recording, as well as searching for tags during playback.  As always, the GoPro App also allows for shot preview, playback and sharing of your favourite photos and videos via email, text, Facebook, Twitter and more.

GoPro is committed to inventing innovative tools that make it easy for people to self-capture and share engaging and immersive experiences with others. Learn more about HERO4 line and the entire GoPro ecosystem of software and accessories at GoPro.com, or visit your local retailer today.

*Than previous comparable HERO3+ models.

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About GoPro

GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favourite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com.

GOPRO® and HERO® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

About Mentagram

Mentagram Co.,Ltd. is the sole importer and distributor of GoPro in Thailand. GoPro’s products are now available in 150 retail stores nationwide. Mentagram is also the importer and distributor of Rock Racing bicycles and outfits and Vanmoof city bikes from the Netherlands.

[Source : Mentagram Co.,Ltd]

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