Building consumer trust and loyalty by providing training for its mechanics according to Tata Motors’ global standards
JAKARTA, 28 October 2014 —— Tata Motors Distribusi Indonesia (TMDI), a full subsidiary of Tata Motors Ltd., India’s largest global automotive company and Authorised Agent of Tata Motors in Indonesia, has trained over 150 mechanics to be placed in its dealer network.
No less than 150 students have graduated from the Tata Motors Learning Centre (TMLC) in the Centre for Development of Vocational Training Abroad (BBPLKLN), Centre for Vocational & Extension Service Training (Cevest). The students will support the after-sales service of 8 TMDI 3S (sales, service and spare parts) dealers and 39 2S (service and spare parts) Tata Certified Workshops (TCW).
As a result of the cooperation between BBPLKLN Cevest and TMDI, the students have their own special class and practice area in BBPLKLN Cevest. TMDI has provided all of its product variants, including diesel engines, and other technical facilities to support its student training.
“They are the spearhead of the company and hold an important role of providing stellar after sales service. If the aftersales service is good, we are sure consumer loyalty will be built. We are constantly updating the training module in accordance to Tata Motor’s global training standards, so that we can increase our mechanic’s skill and competitiveness,” said Biswadev Sengupta, President Director of TMDI.
The training materials are delivered one module at a time. As of right now there are 6 training modules: Product Familiarisation, Technical 1, Basic Electrical, Technical 2, Engine Management System and Advance Electrical. Each module training takes 4 to 5 work days.
To increase the skill and knowhow of the mechanics, after a theoretical class they would immediately proceed on to a unit practice session. There are four practice units in Cevest: Small Commercial, Light Commercial, Heavy Commercial and Passenger.
About Tata Motors
Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.
With more than 8 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
[Source : Tata Motors]