New Audi A8L Hybrid introduced to  Thai market to boost the brand’s future growth


German luxury brand, Audi introduce for the first time in Thailand the new Audi A8L Hybrid, a car of supreme perfection with high-end technologies.


– The latest innovative features technology by Audi A8L Hybrid, which gives it an elegant look worthy of the luxury brand and garners international recognitions and prizes; 

– The advanced technology of ‘Matrix LED headlights’ and ‘ASF’ (Audi Space Frame’ as to rock the premium car market with Audi’s new flagship car; 

– Its 2.0-litre TFSI four-cylinder hybrid engine produces and out put of 245 horsepower.

Audi A8L Hybrid (22) Audi A8L Hybrid (23)

BANGKOK, 28 October 2014 —— German Motor Work Co., Ltd., the official Audi importer and distributor in Thailand launches the new Audi A8L Hybrid, a car of supreme design and technology, to Thailand’s car market to cater needs of customers in the premium executive saloon segment. The new Audi A8L Hybrid is and Audi flagship car that offers innovations in performance, technology, and design, resulting in many international awards.

The new Audi A8L Hybrid offers all features of great German premium brand cars for executives and provides a greater comfort than other premium cars in its league.

General manager of German Motor Work Co., Ltd., Apasra Pradipasena said that the new Audi A8L Hybrid would be placed as a German super premium car to compete in the executives’ saloon segment, as its car body and technologies would well cater the needs of super-saloon users. Guided by AUADI AG policy in penetrating the Asia-Pacific market, the company is confident that the new Audi A8L Hybrid would receive good feedbacks and recognitions, because it is a value-for-money premium car for executives  that respond well to all their needs and expectations of an outstanding, unique and tasteful automobile.


Executive director at German Motor Work, Tunyanon Leenutaphong said the company has continuously worked on its marketing moves along with new product launches. Since Audi has various car models for all segments, the company is able to present a variety of marketing activities. German Motor Work also has joined with allies to strengthen the good image, while promoting the brand awareness among targeted customer groups.

The new Audi A8L Hybrid is the modern and innovative automobile designed to give an elegant and luxurious look that is up to par fr an Audi. This new flagship car features a ‘single frame’ front grille that looks stylish, while the unique ‘Matrix LED Technology’ enables the driver to selectively dim or brighten headlights in all situations such as a different degree of wheel turning or light temperature.

The new Audi A8L Hybrid’s large exterior allows its interior, adorned with modern amenities, to be spacious, and comfortable. Its body length and wheelbase width increase by 13 centimetres, so the car is 5.267 metre long (with 3.13 metre long wheelbase0, 1.949 metre wide and 1.471 metre tall.

Besides the advanced dimensional design, new Audi A8L Hybrid also features the advanced safety technologies. Audi engineers strengthened and boost endurance of the car body by the Audi’s lightweight construction technology and the ‘Audi Space Frame’ (ASF) aluminium body, which weighs 40 per cent less than an all-steel equivalent and enables the car body to support higher torque.

The new Audi A8L Hybrid is a front-wheel-drive car that comes with 1,984cc four cylinder TFSI (turbo fuel stratified injection) DOHC (double overhead camshaft) petrol engine. The engine can generate the maximum 211 horsepower at 4,300-6,000 rpm and the torque of 350 NM at 1,500-4,200 rpm, while the hybrid unit can belt out 54 horsepower, so the combine hybrid and petrol output is at 245 horsepower and the torque of 480Nm.

The new Audi A8L Hybrid features an eight-speed Tiptronic automatic transmission with integrated electric motor, an adaptive air suspension designed to boost its road-holding capacity and a better control, and the 19-inch aluminium alloy wheels with 255/45 R19 tyres.

The new Audi A8L Hybrid is equipped with tools to ensure the best driving experience including the Multi Media Interface (MMI) with the multifunction steering wheel, the large display screen, the impressive BOSE sound system, and the rear seat entertainment featuring 10.2-inch LCDs. The new Audi A8L Hybrid also feature other standard tools for convenience such as the power door close assist and the electric trunk opening/closing system.

The car also gives importance to special functions to accommodate the executives’ working and relaxing needs such as a folding table to support working, a power footrest for greater comfort and a ‘Solar Sunroof’ technology which keeps interior ventilated and cool while the car is parked in the sun.

The new Audi A8L Hybrid is also equipped with both active and passive safety systems such as the ‘Audi presence basic’ technology for anticipatory safety, the side impact protection system, the full size airbags for driver and front passenger with two stage inflation, the side airbags for front and rear passengers, the four-point head airbag system to protect front and rear passengers, the three-point seat belt system whose front-row pairs also are electronically height-adjusted, the night vision assistant system, the anti-lock braking system (ABS), the electronic brake-force distribution (EBD), the brake assist (BA), the electronic differential lock (EDL), the electronic stabilisation programme (ESP), the anti-slip regulation (ASR), the auto headlight system with guiding lights when the engine is turned off or the car is unlocked, and the impact-absorbing headrests. These safety functions enable the new Audi A8L Hybrid to receive the five-star ratings in the European New Car Assessment Programme (Euro NCAP) tests, which is the best car safety assessment standard.

The new Audi A8L Hybrid is one of the luxurious automobile that receives much attention and great feedbacks, while also being a value-for-money outstanding premium saloon with a price tag of THBaht 5.99 million. The car warranty is five years or 100,000kms, while the hybrid battery warranty lasts up to five years.

Audi A8L Hybrid (21)

[Source : Audi]


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