BANGKOK, 29 October 2014 —— Mercedes-Benz (Thailand), the number one leader in premium automotive fleets, hosts the event “Add Another Star” to deliver the largest number of Mercedes-Benz S 300 BlueTEC HYBRID Exclusive cars to eight leading five-star hotels in Thailand. This delivery of 60 units of the new S-Class is the biggest collective delivery to hotel fleets in the history of Mercedes-Benz Thailand.
Vice-President of Mercedes-Benz Passenger Cars Sales Global, Matthias Luehrs says: “Thailand is one of the most important business hubs and a dream holiday destination for people around the world. Every year, this beautiful country welcomes and enjoys a large number of tourists from across the globe. To the travel and tourism industry, a hotel’s limousine service plays an important role in creating a first impression for visitors. It is among the very first service many visitors experience after their arrival. Similarly, upscale five-star hotels want to ensure a consistent standard of services for their guests throughout the entire stay. For these reasons, Mercedes-Benz has extended the fleet business by supporting many of our partnering hotels with the new S-Class in order to keep their prestige image well-synchronised on the road and delivering the best service for their customers.”
“As the new S-Class is the ultimate product in premium segment the high demand is unbroken. This year we expect to sell as many S-Class as never before – More than 110,000 units. With this, it is the best-selling luxury saloon in the world. On a global level, Mercedes-Benz is the fastest growing premium brand with the double-digit growth rates and market leader in many markets such as Germany, Russia, Japan as well as Thailand. At last, It gives me great pride to witness the strongly increasing popularity of Mercedes-Benz Hybrid models in Thailand. Thailand has become one of the major markets globally for this technology and we are the sole producer in the premium segment to offer locally produced products of this kind with an exceptional price-value proposition,” added Matthias Luehrs.
President and CEO of Mercedes-Benz (Thailand) Limited, Michael Grewe says: “Since the beginning of this year, Mercedes-Benz (Thailand) has continued to reach out to clients in the fleet business. To emphasise our image as the number one leader in premium automotive fleets, we strive to offer the best quality for our customers and consumers through our brand’s core value of ‘Perfection’ and ‘Fascination’. With a clear and effective marketing strategy, we have secured marketing growth of 20% in the third quarter of 2014. This achievement is also a result of an all-encompassing product portfolio that answers well to the needs of fleet and corporate customers, as well as our well-designed fleet management packages that address specific needs of each customer precisely.”
“For the fleet business of Mercedes-Benz (Thailand), we are trusted by Thailand’s major fleet providers, who are Bell Transport Company Limited and The Oriental Trans and Car Service Company Limited in selecting the best automotive model to deliver to five-star hotels throughout Thailand. With today’s delivery of the S-Class, we “Add Another Star” to the already five-star rated hotels. The delivery of 60 units of Mercedes-Benz S 300 BlueTEC HYBRID Exclusive to eight five-star hotels at the one time is the biggest collective delivery to hotel fleets in the entire history of Mercedes-Benz Thailand. We are honoured to be selected by these hospitality industry partnerships and act as the ‘Sixth Star’ to compliment the premium standards these hotels are offering to their international visitors. Our partner five star-rated hotels include leading properties in Thailand such as Shangri-la Hotel, Four Seasons Bangkok, the Sukhothai Bangkok, W Bangkok Hotel, the Okura Prestige Bangkok, the St. Regis Bangkok, Chiva-som International Health Resort and Grand Hyatt Erawan Hotel,” added Michael Grewe.
Vice President of Sales and Marketing, Martin Schulz says: “S 300 BlueTEC HYBRID Exclusive, is a flagship automotive alpha with perfection to the last detail. No other car represents the Mercedes-Benz brand promise more than the S-Class because rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations we’re “The best” in every respect to always retain the accolade as the best automotive in the world.”
S 300 BlueTEC HYBRID Exclusive is a four stroke diesel engine. Exclusively assembled in Thailand (CKD), the new S-Class showcases its unique elegance through an elaborate interior decoration. This includes the two-tone, elegantly finished wood trim, comfortable leather rear seats, complemented by the seven colour, five level LED AMBIENT LIGHTING system. Delivering true experience with the multi-channel entertainment system and the unique high-end BURMESTER® SURROUND SOUND SYSTEM, the “Feel-good sound” can be achieved from the synchronised frontbass system developed by Mercedes-Benz and used for the first time in a saloon car.
Mercedes-Benz S 300 BlueTEC HYBRID integrates the world’s most cutting-edge technological advancements. The AIR-BALANCE package heightens the sense of smell using the active perfuming system to add freshness and aroma inside the car with our unique perfume atomiser. Enhance your sensual impression from four high-quality aroma scents that can be adjusted to your favourite intensity. Together with the ENERGISING MASSAGE function based on the hot stone principle, passengers of the left and right rear seats can be indulged by a choice of six massage programmes, with different settings for speed and pressure weight.
The maximum backrest angle of the Executive seat behind the front passenger seat in the long wheelbase-model is increased to 43.5 degrees, giving it the largest backrest inclination in the luxury segment. With the addition of the Chauffeur package to the new S-Class, rear occupants can benefit from better comfort throughout the trip. The rear seat occupant on the front passenger side has 77 mm more knee room, setting a new standard in the premium automotive industry.
“Staying true to Mercedes-Benz’s commitment for ‘Green Leadership’ initiative, the new S-Class is integrated with the powerful and efficient BlueTEC HYBRID Technology in combination with an electric motor with an intelligent control system. This reduces fuel consumption for every style of driving. That’s why Mercedes-Benz S 300 BlueTEC HYBRID is a reflection of an innovative world-class premium vehicle that offers comfort and efficiency to cater well to executive clients or exclusive guests of the hospitality industry,” concluded Martin Schulz.
[Source : Mercedes-Benz]