JAKARTA, 14 October, 2014 —— Jakarta’s first coordinated international golf tourism promotion has got under way with the unveiling of a new campaign aimed at key markets.
Announcing the start of the golf campaign at the Jakarta City Government Tourism & Culture Office, Hari Wibowo, Manager of International Promotion for Enjoy Jakarta, said: “There are some 30 golf courses in and around Jakarta and we know, after two years of working with this lucrative niche segment, that golf visitors really love the Jakarta golf experience.”
Hari Wibowo continued: “Specifically, it is the quality of the courses, the caddy culture, the sheer variety and accessibility of the experience and the clubhouse hospitality that are enticing more and more people to take a golf holiday in Jakarta.
“So today, we are beginning a six-month programme of promotions in China, Taiwan, Malaysia, Thailand, Japan, Korea, the Philippines and Australia to deliver a clear message to golfers in those key markets that they should consider Jakarta for their next golf break. We have named this campaign ‘Enjoy Jakarta Golf’ and this is exactly what we are inviting golfers from around the world to come and do!”
The campaign will include a range of activities. Among them will be:
• Broadcasting of ‘Enjoy Jakarta Golf’ on TV, in-flight TV and other digital platforms worldwide;
• Creation of an Enjoy Jakarta website in multiple languages;
• Training travel agents in China and Taiwan to become certified Golf Travel Experts;
• Promotion of ‘Enjoy Jakarta Golf’ in golf and travel publications in key markets in Asia/Australasia;
• Communication with more than 500 golf tour operators worldwide;
• Attending the International Golf Travel Market in Italy in October .
The ‘Enjoy Jakarta Golf’ initiative comes as Jakarta prepares to host the fourth Asia Golf Tourism Convention (AGTC), organised by global golf tourism industry organisation IAGTO, in April 2015. And to coincide with the announcement by the Jakarta City Government Tourism & Culture Office, IAGTO has launched its website to promote attendance of AGTC 2015. The website (www.iagto.com/AGTC) sets out the event programme and invites registrations for the convention that will attract more than 500 delegates from 30 countries involved in the Asia Pacific golf tourism industry.
IAGTO Chief Executive Peter Walton said: “Jakarta is a vibrant and accessible city that offers an exceptional golf product with exceptional value for money. As a city golf destination it is hard to beat. Most of all, I am looking forward to showcasing ‘Enjoy Jakarta Golf’ to more than 150 golf tour operators and to the leaders of Asia Pacific’s golf tourism industry next April.”
Arie Budhiman, Executive Director of the city’s Tourism & Culture Office, said: “We will be hosting the most important global golf tourism event for the Asia Pacific region here in Jakarta. So the promotion that begins today is part of a long-term integrated golf tourism strategy designed to attract more high-spending visitors from across the Asia Pacific region and from around the world.”
He added: “Golf tourism is a growth market with sales by IAGTO golf tour operators having grown by 21.4 per cent over the past two years. We know that Jakarta offers one of the best city golf experiences on the planet, so we would like to encourage all golfers to come and try the Jakarta golf experience.”
Dr Sylviana Murni, Jakarta Deputy Governor for Culture and Tourism, said: “We are excited to be the host of AGTC 2015 and we guarantee that sellers and buyers will have a wonderful experience and we are sure you will enjoy Jakarta. Our ultimate goal is to play an important role in expanding the golf tourism market, not only to Indonesia, but also throughout Asia. So we look forward to welcoming the world’s golf tourism community to our wonderful city in April next year in order to Enjoy Jakarta Golf!”
The Asia Golf Tourism Convention takes places from 27-30 April 2015 at the Balai Sidang Jakarta Convention Centre.
[Source : IAGTO]