PROTON steps up its transformation plan with the upgrade of its service outlets and service hours

Mercu Usaha Mesra Corporation (MUMC), a PROTON 4S centre in Sungai Petani, Kedah.

Mercu Usaha Mesra Corporation (MUMC), a PROTON 4S centre in Sungai Petani, Kedah.

Pic 2

SUBANG JAYA, 8 October 2014 —— Malaysia’s National automotive manufacturer PROTON Holdings Berhad (PROTON) recently officiated the opening of its service outlet which was upgraded to a 4S centre. Mercu Usaha Mesra Corporation (MUMC), who has been a PROTON dealer since 2005 had moved to a new building in Sungai Petani, Kedah, on a 78,000 square feet of land from their former 1S set up under a 2-shop lot unit. The Proton 4S centre is the second centre as such for the Northern region.

YBhg Dato’ Abdul Harith Abdullah, CEO of PROTON Holdings Berhad flanked by Norzahid Bin Mohd Zahudi, CEO Proton Edar Sdn Bhd on his left and Allan Wong, Managing Director, Mercu Usaha Mesra Corporation on his right, officiating PROTON’s new 4S centre in Sungai Petani, Kedah.

YBhg Dato’ Abdul Harith Abdullah, CEO of PROTON Holdings Berhad flanked by Norzahid Bin Mohd Zahudi, CEO Proton Edar Sdn Bhd on his left and Allan Wong, Managing Director, Mercu Usaha Mesra Corporation on his right, officiating PROTON’s new 4S centre in Sungai Petani, Kedah.

“The upgrade to a 4S centre by MUMC is seen as a success story for PROTON in growing the capabilities of our dealers’ network. It is also timely since the Northern region is the highest contributor in terms of sale and volume of Proton cars. By providing facilities such as sales, service, spare parts and spray, or repairs, in one roof, MUMC can help cater to the growing needs of the consumers in the Northern region,” said Dato’ Abdul Harith Abdullah, CEO of PROTON.

This move also bodes well with the recently launched Proton Iriz, the much talked about game-changer in the local automotive industry.

“People have said to me that producing good quality cars do not suffice if we fail to see the much needed improvements in our after-sales-services team, and we agree. Internally, we have talked about improvements done on all levels. Therefore, we are intensifying our efforts to provide quality service and convenience to our customers by making sure our service centres are open 7 days a week in the more urban or busy areas where customers’ trend shows their preference to service their cars on a weekend,” Dato’ Harith added.

PROTON currently has 270 service outlets nationwide with 16 outlets upgraded to 4S centres. For a start, 47 outlets will start opening 7 days a week starting 10 October 2014, whilst the rest will follow suit by January 2015, gradually.

“One of our biggest challenges in this industry is the use of fake PROTON parts in our cars when customers choose to service their cars at unauthorised service centres. This can damage the car, compromise the safety of its occupants and make warranty void if the car is still under warranty. Now that our selected service centres are open 7 days a week, you can be assured the peace of mind,” Dato’ Harith added further.

Customers are advised to call PROTON We-Care at 1-800-888-398 for details of the participating service centres nearest to them or visit www.proton.com for the list of participating service centres. As higher volume of customers are expected during the weekend in some areas, customers are advised to make an appointment.

About PROTON

PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia.  With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.

Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, spacious and affordable multi-purpose vehicles like the Exora, sleek sporty Suprima S that is packed with performance and technical advancements, as well as world-renowned sports cars from LOTUS. Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.

[Source : PROTON]

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