– Jeep® presented Renegade to fans during the Juve – Cesena match. It is the first Fiat Chrysler Automobiles car to mark the brand’s entry into the Small SUV segment;
– Jeep revived the Renegade commercial at the Juventus Stadium in the midst of captivating choreographies and “pitch invasions”;
– Jeep chose the Juventus Stadium as the setting for the commercial launch to strengthen its bond with the Juventus champions.
What the fans on hand at the Juventus Stadium in Turin witnessed was an unconventional match. After partnering the Juventus champions for three seasons, Jeep chose the Juve – Cesena match to present the new Renegade to the public at large. It is the first Fiat Chrysler Automobiles car to mark the brand’s entry into the Small SUV segment.
Just a few days from going on-air the first time, Jeep decided to revive the excitement of the Renegade commercial precisely in the football club’s home to demonstrate once again how close the brand resembles Italy’s champion team in terms of history, authenticity, passion and a desire for newer and newer challenges.
Jeep recreated unexpected and peculiar situations seen in the commercial before and during the match at the entries and inside Juventus Stadium with dozens of actors who pretended to be surfers carrying their boards, who played the guitar in the VIP areas, and who did stretching exercises along the edge of the pitch. Like in the TV commercial, also inside a football stadium, Renegade turns ordinary situations into extraordinary ones.
But that’s not all. Jeep involved the entire stadium and turned the spectators into artists of captivating choreographies through over 30,000 personalised orange Renegade T-shirts that were handed out in the stands to tinge the Juventus Stadium with orange, the colour that symbolises the new Small SUV. The echo of this initiative resounded past the terraces of the stadium. In fact, the fans shared their experience on their social channels using the official hashtags #renegade #forzaj and #skyisthelimit – the “mysterious” hashtag Juventus used on its official channels before the match to contribute to the anticipation for the surprise that then greeted its fans once they arrived at the stadium.
The Renegade logo was revealed during the pre-match with a ceremony enriched by panels and balloons, and with the extraordinary participation of the Juventus champion Andrea Pirlo, who made his entrance onto the pitch amidst the applause of the entire Juventus Stadium.
When the whistle marking the end of the first half blew, all the actors involved invaded the pitch with 30 gigantic orange balloons to create striking choreographies around the Renegade logo placed in centre field.
The new Renegade commercial was shown on the wide screen, featuring enthralling pictures and the intriguing poetry set to music of Victor, the artist Jeep enrolled in the commercial, who brilliantly interpreted the ability to change the rules of the game, peculiarity of the new Jeep vehicle.
Freedom, authenticity, passion and a desire to explore new horizons while changing the pre-set rules. These are indeed the same virtues as the new Jeep Renegade, the little globetrotter that changes the rules and that will certainly contribute to increasing the brand’s considerable growth phase in Europe: +48.1 per cent in July and +45.2 per cent in August. Jeep also registered more than 21,700 cars in the first eight months of 2014, 44.7 per cent more than the same period in 2013.
Built at the renovated SATA plant in Melfi (Basilicata), and sold in over 100 countries around the world, including US, the new Jeep Renegade has a strong stylistic personality and is the right size for being used both in town and on off-road trails. It boasts class-leading off-road capabilities, excellent driving dynamics on the road, an exclusive nine-speed automatic transmission, two drive systems, power units offering efficient fuel consumption and a wide range of safety devices.
Jeep showrooms in Italy dedicated their first “open house” to the Jeep model on 27 and 28 September. List prices start from Euro 23,500 for the Longitude trim level fitted out with the 140 HP 1.4 MultiAir Turbo engine and six-speed manual gearbox. The Renegade range will be expanded in 2015 with the introduction of the Sport trim level that combined with the 110 HP 1.6 E-Torq petrol engine will be offered at a price under Euro 20,000.
The exclusive “Opening Edition” will be available on launch. This limited edition version offers an advantageous price to content ratio to the first customers who order the car. Based on the Limited top-of-the-range version, the “Opening Edition” is fitted with the 1.6 or 2.0 MultiJet II engine and is equipped with 4-wheel drive and the two-tone livery in Alpine White or Omaha Orange with black roof. Completing the look are the 18-inch Black alloy rims and ID badge. Catching the eye inside are the black leather seats with contrasting stitching, the Uconnect® navigation system and 6.5-inch screen with 3D maps, dual-zone automatic climate control, Passive entry with Keyless-Go, rear parking sensors and Cruise Control. Moreover, the Jeep Renegade Opening Edition will be marketed with an important launch offer that includes the Uconnect® navigation system with 6.5-inch screen and leather seats in the price.
[Source : Fiat Chrysler Automobiles]