PROTON Design competition enters final phase – Judging process is currently in progress

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SUBANG JAYA, 19 September 2014 —— The judging committee for PROTON Design Competition 2014 is currently shortlisting online and postal submissions of budding young designers of age 13 to 25 years old. The Design Competition which was open for a period of 8 weeks, officially closed submissions on 18 August 2014.

Open only to secondary pupils aged 13 to 17 years old (Category 1) and college students and youths aged 18 to 25 years old (Category 2), the competition hopes to unearth potential young talents in the area of automotive design. It is also held as a platform to expose Malaysian youths to the world of automotive design and nurture their interest at a young age.

“This is the first time for PROTON to organise a design competition and we have received quite an encouraging response from the short period of submission. Overall, we got 337 submissions and between the two categories, our younger participants weren’t too far behind with 158 submissions compared to 179 from the older category,” said Dato’ Abdul Harith Abdullah, Chief Executive Officer of PROTON.

Apart from the 3/4 front, rear and 3/4 side views of their city car design, participants also needed to present a written proposal of the design concept, the unique selling proposition of the car and the proposed engine system to be used in their concept. Category 2 participants also needed to submit an additional piece with the interior outlook of the car. The originality, innovation, aesthetics and presentation of the concept and proposal are key to being selected as winners.

Two sessions of shortlisting were carried out on 12 and 15 September 2014 for the two categories and another round of selecting the best 10 from each category will be carried out next before finalising the winning entries.

“Our panel of judges consists of the senior management members of our Group Communications, Group Marketing, Branding & Motorsports, and Product Strategy divisions; representatives from Paultan.org as our media partner for this exercise; Dr Shahriman Zainal Abidin, Senior Lecturer in the Industrial Design Department of UiTM’s Faculty of Art & Design; and our very own Chief Designer, Azlan Othman, heading the panel of judges. We also have our Internal Audit representative to ensure the legibility of both submissions and judging process,” Dato’ Harith added.

“Some of the submissions are quite outstanding, coming from the young and inexperienced age groups. This meets our objective in unearthing young potential talents so that we could provide the right exposure for them. This is also necessary for youths to see the many career options available, aside from the popular route of conventional careers. We understand that more people of the older age groups are also interested to participate and we shall consider this in the future,” Dato’ Harith added further.

The winners of the competition will be notified by November 2014. Attractive prizes include MacBooks and cash rewards await the winners of each category. The winner in Category 2 also stands a chance to obtain an internship placement with the Design Team at PROTON.

About PROTON

PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.

Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, spacious and affordable multi-purpose vehicles like the Exora, sleek sporty Suprima S that is packed with performance and technical advancements, as well as world-renowned sports cars from LOTUS. Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.

[Source : PROTON]

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