BANGKOK, 12 September 2014 —— Honda Automobile (Thailand) Co., Ltd. has launched the all-new Honda Mobilio, a sub-compact multi-utility vehicle (MUV) that meets the needs of all lifestyles. It has been designed with a modern sporty style and has a spacious and comfortable passenger cabin with adjustable One Motion seats for convenient use. The all-new Honda Mobilio also has a large utility space for various uses, multi-adjustable functions and meets the highest safety standards. It is powered by a 120 horsepower, 1.5-litre i-VTEC engine with a new Continuously Variable Transmission (CVT) developed under Honda’s Earth Dreams Technology. The all-new Honda Mobilio offers four variants with affordable prices ranging from to THBaht597,000,- to 739,000,-. Honda expects to achieve sales of 10,000 units within one year.
Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., Pitak Pruittisarikorn said, “Honda offers three models in the MUV segment, which are the Odyssey, StepWGN Spada, and Freed, to meet the needs of all lifestyles and for a variety of uses. They have received great feedback from Thai customers. The all-new Honda Mobilio is the fourth model in the Honda MUV lineup to fulfill the market need for an entry-level vehicle with an affordable price and is the first Honda MUV model produced in Thailand.”
The all-new Honda Mobilio represents a collaborative effort by a Japanese and Thai development team at the Asia Pacific Honda Research & Development Centre located in Thailand to satisfy the needs of customers in Thailand and Asia. It has been developed under Honda’s design principle of “Man Maximum Machine Minimum”, which puts the highest importance on the driver and passengers. The exterior styling is sleek with a distinctive sporty chrome grille and it is agile to drive just like a sedan. The ground clearance is 189 millimetres, which makes it easy to load and unload luggage and allows for driving on many different types of roads. The all-new Honda Mobilio has a spacious and comfortable passenger cabin with a second and third row of seats plus a large cargo capacity suitable for all journeys.
The all-new Honda Mobilio is powered by a 4-cylinder, 16-valve, 1.5-litre i-VTEC engine that delivers 120 horsepower at 6,600 rpm and maximum torque of 145 Newton-metres at 4,600 rpm, combined with a new CVT transmission that offers efficient driving and excellent fuel economy. It is equipped with a G-Force Control (G-CON) body; Anti-lock Braking System (ABS); Electronic Brake Distribution (EBD); Dual SRS Airbags; and a LED high-mounted stop lamp.
The all-new Honda Mobilio is perfect for many uses in consumers’ lifestyles including travelling with the family, various activities of the new generation who need convenience when they travel and luggage space for sports and recreational equipment, and the business owner who needs cargo capacity for carrying goods. The all-new Honda Mobilio is the MUV best suited for all lifestyles and every type of use.
– The RS AT is fully equipped with sporty RS accessories including a chrome front grille; projector headlights with LED position lamps; fog lights; sporty front and rear bumper; side sill garnish; and a rear spoiler with a LED high-mounted stop lamp. It comes with a black interior and three rows of One Motion adjustable seats and rear air vents. It also features a 7-inch Advanced Touch audio system that provides a HDMI port for audio & video connection; a steering wheel audio switch for convenient fingertip control of entertainment; and Bluetooth connectivity. The price is THBaht739,000,-.
– The V AT comes with a beige interior and three rows of seats. The rear air vents provide comfort for rear seat passengers. The price is THBaht682,000,-.
– The S AT/MT comes with a black interior and two rows of seats. The spacious trunk space with a cargo floor board provides maximum storage for many uses. The price for the S AT is THBaht 642,000,- and the S MT is THBaht597,000,-.
Regarding the marketing communication activation for the all-new Honda Mobilio, Sompop Patipanthada, Marketing General Manager for Honda Automobile (Thailand) Co., Ltd. said that the activation is based on the communication concept of “Mobilize the Modern Life… Driving the active modern life and responding to all aspects of the modern lifestyle.” This represents the outstanding points of the all-new Honda Mobilio which can meet the needs of diversified lifestyles as shown by the tagline “All-new Honda Mobilio for a Modern & Bigger Life”, with its modern and sleek design and a spacious cabin ideal for modern lifestyles and perfect for many kinds of activities.
The all-new Honda Mobilio is available in four colours, which are Crystal Black (pearl) and Alabaster Silver (metallic) in all variants, Orchid White (pearl) in the RS AT and V AT variants, and Taffeta White in the S variant.
People interested in the all-new Honda Mobilio can visit any Honda showroom nationwide or go to www.honda.co.th/mobilio.
[Source : Honda]