“Camp Jeep®”: three days of Jeep values

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PARMA, Italy, 8 September 2014 —- “Camp Jeep®”, the international meeting organised by the Jeep Owners Group and dedicated to all owners and fans of the legendary seven slot brand, will be taking place from 12 to 14 September:  there will be three days of adventure, off-road driving, fun and freedom.

To be held on the Riserva Oppici hunting grounds near Parma, Italy, a stone’s throw away from the Varano de’ Melegari racing track, the event is an expression of the Jeep world’s strong team spirit and the chance to test the outstanding off-road capabilities of all Jeep 4x4s.

The sign-up fee is 130 euro per vehicle. Simple go to the website at http://campjeepita.jeep.com/it/ to register. Standard and customised Jeeps are welcome. Drivers and passengers will be invited to tackle several trails of progressively increasing difficulty (easy, medium, difficult) for a total of 25 kilometres of off-road driving fun. Obeying the most genuine Jeep spirit, entrance to the location is free and open to everyone who shares the authentic values of the American brand, even if they do not own a Jeep.

The over ten thousand square metres of Camp Jeep will include a village which reflects the brand’s signature style, a campsite with facilities for staying overnight and various thematic areas for an exciting brand experience, like the SRT bar, the Trailhawk Grill and the CJ Stage for live shows.  Sure to attract the crowds, the Store will be selling the exclusive merchandising collection dedicated to the “Jeep Owners Group” club. In the area reserved to Mopar® – the reference brand for Services, Customer Care, Genuine Spare Parts and Accessory of Fiat Chrysler Automobiles – visitors can buy genuine accessories and ask product specialists for advice.

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Absolute stars of the stand will be two Jeep Wrangler Rubicon (two and four-door configurations) which are customised inside and out with Mopar accessories. The black street-legal Unlimited displays outstanding care for detail and fits accessories that enhance its functionality and striking look, while the white two-door model was given an extreme off-road outfit, with lift kit, oversized tyres, reinforced bumpers with integrated winch, combined with exclusive black leather interiors and blue accents. The effect is made even more striking by the half doors that enhance the feeling of freedom of the legendary vehicle.

Camp Jeep guests will also have a chance to examine and test the entire Jeep range: the Grand Cherokee flagship, the next-generation Cherokee, the iconic Wrangler and the brand-new Jeep Renegade, which will be presented to the international press in the EMEA region during the meeting. Brand Ambassador extraordinaire will be Miki Biasion, rally raid driver and former Italian rally champion, who will be accompanying the Jeep Academy guests along the various trails. The unique programme of this great Jeep get-together will include vintage model shows, night-time events, performances, barbecues, treasure hunts, Jeep tug-o’-war, activities for children and live music.

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Camp Jeep is the launch event of the “Jeep Owners Group”, a club where the brand reaches out to Jeep fans. The community is open to Jeep owners, prior owners and enthusiasts who want to buy one. Members will enjoy many benefits: a welcome kit with personal membership card, a gift for themselves and one for their Jeep. They will be invited to exclusive events and have access to a special website to keep in touch with other Jeepers. Other advantages include discounts and special prices for spare parts and accessories, a subscription to “7”, Jeep Owners Group magazine and the possibility of buying merchandising, dedicated to members only, online. Unquestionably, the most important perk is that of becoming a member of the Jeep club to exchange 4×4 driving adventures and stories, travel experiences, ideas for new trips and on- and off-road driving dreams. Go to the dedicated website to discover the Jeep Owners Group and join the club.

[Source : Fiat Chrysler Automobiles]

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