Tata Motors to showcase the Tata Prima Truck and SUV Concept, Nexon at the Indonesia International Motor Show 2014

– Tata Motor’s third consecutive year participating in IIMS is proof that the company is committed to grow in Indonesia

Tata Prima-

JAKARTA, 27 August 2014 –—- Tata Motors Distribusi Indonesia (TMDI) as Authorised Agent of Tata Motors in Indonesia, subsidiary of Tata Motors Ltd, India’s largest automotive company announced its participation in the 22nd Indonesian International Motor Show 2014 (IIMS) set to be held in the JI Expo, Kemayoran, Central Jakarta from 18 to 28 September 2014.

It will be the company’s third consecutive year to participate in IIMS. This is proof of the company’s commitment to grow in Indonesia, to show that Tata Motors is a global brand that’s proud to serve Indonesia’s transportation needs – from Sales, Service, and providing Spareparts. The company serves a variety of segments, including small hatchback, SUV, MPV, big and small commercial vehicles.

From serving the needs of commercial vehicles meant for small and medium enterprises (SME), to international mining companies. From commercial vehicles that can be converted to become small town transportation solutions, to large commercial vehicles needed by transportation companies.

TMDI will grace Hall C1 covering a total area of 1,100 sq.metre, and the OD8 outdoor area of 1,110 sq.metre. As the year before, TMDI will look internationally grand. The theme is PLAY STRONG! which has been promoted by TMDI in Indonesia since a year ago and match Tata Motors’ global standard concept.

“Tata Motors’ indoor booth comes with a modern corporate theme that proclaims the power of commitment, strong ethics, and generations of trust. As for our outdoor booth, we have prepared a utility concept, with an industrial look as the main theme with an ambience of global economic growth,” said Biswadev Sengupta, President Director of TMDI. 

No less than 11 passenger vehicles shall grace the Tata Motors indoor booth in Hall C1, and 17 commercial vehicles of all sizes and segments in the OD8 outdoor booth. Tata Motors is inviting everyone to see the latest stylish, modern, and technologically advanced Tata Motors cars, including:

  1. Tata Nexon, SUV Concept
  2. Tata Zest, New Stylish Sedan for Young Smart Generation
  3. Tata PRIMA 4023 & Tata Prima 4028
  4. Tata Xenon CNG 
  5. Tata Aria A/T 

In the IIMS 2014, TMDI will grand launch the Tata Prima Truck, a world class truck developed by multinational experts, who have developed the technology to guarantee high durability and productivity across all sectors with the highest ergonomic level in its class. The truck’s suspension system is developed by experts in the USA, its cabin designed in Europe, transmission developed by professionals in German, and its chassis developed by experts in Mexico. 

Suffice to say, the Tata Prima Truck is efficiently constructed by the Tata Motors global team with high quality and competitive price in the Asian market.

About Tata Motors

Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.

With more than 8 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.

[Source : Tata Motors]


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