28 August 2014 —— Multi-national electronics manufacturer Hisense will join Lotus F1 Team for the forthcoming Italian and United States Grands Prix with the Hisense logo showing on the prominent sidepod placement of the team’s E22 as well as on the air box for the Abu Dhabi Grand Prix. The branding is part of a global promotion by the world-leading provider of flat panel TVs, household appliances and mobile communications.
Headquartered in Qingdao, China, Hisense joins the team’s portfolio of partners for three of the most popular races of the year, with the Italian Grand Prix taking place at Monza on 5-7 September, the United States Grand Prix at Austin, Texas on October 31-November 2 and the season-ending Abu Dhabi Grand Prix at Yas Marina on 21-23 November.
Matthew Carter, Lotus F1 Team CEO: “We are thrilled that Hisense has chosen Lotus F1 Team to enhance and strengthen its continued global development. Headquartered in China, Hisense has shown impressive development and worldwide expansion as a challenger brand, something which Lotus F1 Team can relate to closely as we continue to challenge on the track. Hisense has shown it recognises the value of sports marketing on several occasions and to have Lotus F1 Team identified as a key association as part of Hisense’s growth is a substantial compliment.”
Dr. Lin Lan, Hisense Vice President: “Joining with Lotus F1 Team at the Italian, United States and Abu Dhabi Grands Prix is a very exciting prospect. As we grow our brand awareness globally, we aim to use proven partnerships that we know will deliver. Formula 1, and in particular Lotus F1 Team, has huge potential and we are looking forward to working together over the coming months.
Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. Hisense is recognised as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognised as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.
[Source : Lotus F1]