Bicycle sales expected to surge in second half of year

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TAIPEI, Taiwan, 21 August 2014 —— The second half of the year is typically when bicycle sales go up, but the market’s upcoming five year replacement cycle is expected to boost sales even further.

The United States and Europe are the biggest export destinations of Taiwanese bicycle manufacturers. The economic recovery in the two markets was an important factor in the growth of shipments for makers such as Merida and Giant who specialise in mid to high range models.

As the momentum of the bicycle market picks up, Merda’s revenue in the first half of this year had already grown 12 per cent year-on-year. Meanwhile, the June revenue of Giant had also grown by 11 per cent year-on-year.

The continued growth of the bicycle market in China will also generate more revenues for bicycle manufacturers. The growth has been attributed to factors such as wage increases and the shift in consumer appetites, from purchasing lower end commuter bicycles to higher end recreational models.

[Source : TaiwanTrade]

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