– Insights from Nike Golf athletes, including Tiger Woods and Rory McIlroy, inspire engineering and design for perfected precision and power
BEAVERTON, Ore. —-– Nike Golf has reimagined golf irons with the introduction of its new Vapor franchise –Vapor Pro, Vapor Pro Combo, and Vapor Speed. The modern family of irons was unveiled to a global media audience near New York City during an event featuring Nike athletes Tiger Woods and Rory McIlroy, and celebrity golf aficionado Jimmy Fallon.
The Vapor irons blend the detailed craftsmanship of Nike’s master club builder, Mike Taylor; the engineering expertise of The Oven; and the imagination of Nike designers. The result; a family of irons featuring a pinnacle Nike innovation called Modern Muscle.
Modern Muscle is a modification of a standard muscle-back design that moves the iron’s centre of gravity to the centre of the club-face, crafted to yield more efficient and pure strikes. The innovation has already contributed to a major championship victory when Rory McIlroy put a prototype Vapor Pro Combo 2-iron (MM Proto) in the bag and went on to win the 2014 Open Championship.
While Rory was the first to win with Modern Muscle in the bag, the innovation itself started with insights from Tiger Woods.
“Our engineers and designers at The Oven have been working with Tiger for quite some time to evolve this innovation and bring it to the golf athlete,” said Rob Arluna, Nike Golf’s Global Golf Club Business Director.
“We started with the traditional blade and asked what could be done to enhance its performance and modernise the design while maintaining a traditional, pure look at address. Thanks to Tiger’s inspiration, coupled with Rory’s added insights, we made the Vapor Pro blades feel and perform better with a technology advantage over the traditional blade. We then extended that innovation and design to Vapor Pro Combo and Vapor Speed irons.”
“Years back when we tested the parts with adjusted weighting, I immediately noticed a more balanced feel and more consistent performance,” said Woods. “Working with the club team to bring this concept to life was a great experience.”
“We were inspired by the fact that traditional blades all look the same and challenged ourselves to rally around a big idea taken from Tiger’s insights,” said Nike Golf Design Director, Andrew Oldknow.
“Our goal was to create a visual look on the exterior of the club that defines what’s happening on the inside. Shifting weight away from the heel of the club for a more precise centre of gravity is what defines Modern Muscle, and that is distinctly visible across the three iron designs.”
With a modernised take on the classic blade profile, the Vapor Pro is Nike Golf’s most precise iron to date. The Vapor Pro Combo has the clean lines and workability of a blade with the power of a distance iron – resulting in the ultimate blend of precision and power. The Vapor Speed delivers pure power for the golf athlete who wants maximum distance and forgiveness through the set.
Within Nike, the name Nike Vapor is synonymous with the company’s most premium innovations that boldly elevate athlete performance. The Nike Vapor name is featured in other categories within Nike, including baseball and global football.
The Vapor irons will be available on Nike.com and at select retailers 31 October 2014.
Vapor Pro Irons
Specifications: 3-PW, True Temper Dynamic Gold X/S/R (RH/LH);
MSRP: USD1199.99 3-PW Steel
Vapor Pro Blade 4-PW Dynamic Gold R/S/X: THBaht 43,625.00 SGD 1,745.00 SGD RM 4,362.50
Vapor Pro Combo Irons
Specifications: 3-AW; True Temper DG Pro (RH/LH)
MSRP: USD 1,319.99 4-AW Steel
Vapor Pro Combo 4-PW Dynamic Gold Pro R/S/X: THBaht 39,875.00 SGD 1,700.00 RM 3,950.00
Vapor Speed Irons
Specifications: 3-SW; True Temper Dynalite 105 Steel S/R (RH/LH); MRC Fubuki Z graphite S/R/A/W
MSRP: USD 959.99 4-AW Steel; USD1079.99 4-AW Graphite; USD 944.99 5-PW Women’s
Vapor Speed 5-PW NS Pro 950 R/S THBaht 31,125.00 SGD 1,245.00 RM 3,112.50
Vapor Speed 5-PW Vapor Graphite R/S THBaht 34,875.00 SGD 1,395.00 RM 3,487.50
Vapor Speed 4-PW Dynalite R/S THBaht 31,125.00 SGD 1,245.00 RM 3,112.50
Vapor Speed 4-PW Fubuki Z70 R/S THBaht 34,875.00 SGD 1,395.00 RM 3,487.50
About Nike Golf
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at http://www.nike.com/nikegolf. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf.
[Source : Nike Golf]