– Inspiring children from Bandung will serve as mascots for Manchester United’s first Premier League match of the season, attend club’s soccer school, receive tour of Old Trafford and meet members of first team and club legends;
– Nine other mascots are from Brazil, China, South Africa, South Korea, and the United States, among other countries.
JAKARTA, 18 August 2014 —-– Chevrolet announced it is hosting 11 children from around the world – including Firgi and Syifa from Bandung, Indonesia – in Manchester, England this week to serve as mascots for Manchester United’s Premier League season-opener on Saturday at Old Trafford.
Firgi and Syifa – along with children ages 10-12 from Brazil, China, South Africa, South Korea and the United States – were selected to be part of Chevrolet’s “What Do You #PlayFor?” campaign to bring football fans closer to their beloved sport and spread the power of play around the world.
“Enabling these children to live the dream of being on the Old Trafford pitch with the Manchester United first team is an unprecedented and dramatic way to celebrate our global partnership with the club and usher in a Chevrolet opening match tradition,” said Tim Mahoney, chief marketing officer, Global Chevrolet.
“Watching them walk onto the pitch is sure to inspire football fans everywhere, and certainly will be special for their families and friends, as well as everyone at Chevrolet and Manchester United.”
In addition to serving as mascots, Firgi, Syifa and nine other children will attend Manchester United’s famed Soccer School, meet club legends, receive a tour of the Club’s iconic Old Trafford stadium, and more.
“We are delighted to welcome such a diverse line up of mascots to Old Trafford,” Manchester United Group Managing Director, Richard Arnold said.
“This is the first time our mascots have travelled from such a wide range of countries and the occasion truly demonstrates the Club’s global fan base and worldwide appeal. It is rare for 11 mascots to lead out the team and their inclusion shows both Manchester United and Chevrolet’s desire to mark this very special day.”
The children were selected to serve as mascots due in part to their love of the game, determination to overcome a variety of challenges, and use play to realise anything is possible. The opportunity to be a mascot is part of Chevrolet’s “What Do You #PlayFor?” campaign to bring football fans closer to the sport and spread the power of play around the world. Each child’s story is featured at www.ChevroletFC.com.
Since announcing its partnership with Manchester United in 2012, Chevrolet has tapped into the scale and passion of football to spread the power of play worldwide, including donating nearly 1 million nearly indestructible balls from One World Futbol Project for use by more than 26 million youth in 60-plus countries in Africa, Asia, and the Americas.
Chevrolet also recently revitalised a pitch in Bandung, Indonesia, on behalf of a local organisation that uses soccer to increase the quality of life for people living with HIV and drug addiction, and Chevrolet donated a pop‑up pitch and pick-up truck and trailer to help transform gang-laden streets in Chicago into a place where children can play and learn valuable life skills. Manchester United legends attended both events to work with coaches and kids on a variety of soccer skills and techniques.
To celebrate its new, seven-year Manchester United shirt sponsorship, Chevrolet is inviting fans around the world to upload photos of themselves wearing a digital version of the new shirt at www.ChevroletFC.com. Chevrolet also recently released a video on www.ChevroletFC.com featuring Manchester United players, legends and fans paying homage to the history of the club’s shirts that has attracted more than 10 million views.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million follower. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
[Source : GM]