– Five children from a two-month campaign win trip to a Manchester United match in the UK;
– Nearly 3,000 children participated in the preliminary rounds;
– Campaign drives customer traffic to Chevrolet dealerships around the country.
Bangkok, Thailand, 13 August 2014 —— The football “kick” heard around Thailand has reached its goal. Chevrolet’s ‘Play for Dreams’ campaign, a youth football competition launched in June, ended in a final ‘play-off’ amongst 20 children at a football academy in Bangkok, 10-13 August.
This inaugural competition will send the five finalists on a trip of a lifetime to watch a Manchester United football match at Old Trafford Stadium in the UK later this year.
The winners are:
1. Pobtham Wandee, Prince Royal’s College, Chiang Mai province.
2. Jakkrapong Saenmahung, Chumchon Dongmafai Charoensin School, Sakon Nakhon province.
3. Nattawut Luangborisut, Thakham Pittayakom School, Chonburi province.
4. Natthaphat Sitthisuwannakun Assumption Convent Lamnarai School, Lop Buri province.
5. Nattakit Srisombat Phramaemary Sathupradit School, Bangkok province.
For the past two months, Chevrolet searched Thailand with Zico Foundation to find 20 talented youth footballers through organised try-outs in 10 provinces to compete at the football academy in Bangkok. Helmed by Kiatisuk ‘Zico” Senamuang, the foundation uses football as a development tool.
“This campaign has been an incredible journey. There is so much young football talent in Thailand. In addition to about 3,000 children, the event also generated more than 3,000 unique visitors to our site, 350 application downloads and more than 7,000 in event traffic,” said Marcos Purty, Managing Director of GM Thailand and Chevrolet Sales Thailand.
He added, “We couldn’t have done it without our dealer network. They served as registration centres for try-out participants, and provided logistical support for the campaign. About 500 participants registered for the campaign at Chevrolet’s dealerships.”
Showroom registration also resulted in an increase in sales prospects and test drives of Chevrolet vehicles. Dealers also supported the campaign via the “Big Match” and “Come Back Home” promotions that offer new and returning Chevrolet customers a chance to attend a Man-U game in the UK later this year.
“To children who did not make it, do not be disheartened. Chevrolet has a long-term association with football, and we will continue to work with organisations like Zico to bring youth football to the next level,” Purty concluded.
Participants were tested for their football skills, including passing, heading, dribbling, shooting and teamwork. Participants’ fitness was also tested by standard screening techniques, including slalom, jumping and portable wall exercises.
Kiatisuk ‘Zico” Senamuang, head of Zico Foundation and former star of the Thai national football team, dubbed the ‘Play for Dreams’ talent search as his ‘dream project’. “I am so proud of what I have seen in the 10 provinces. I wish the five winner all the best, and a great trip to the UK. We definitely have the talents in Thailand. We just need to encourage, nurture and develop them. I saw so many talented individuals in the past two months. I look forward to working with them again, in some capacity in the future.”
About Chevrolet Sales Thailand
Chevrolet Sales Thailand (Chevrolet) Limited was established on January 1, 2000, as a subsidiary of General Motors, one of the largest automakers in the world. The first vehicle introduced was the Chevrolet Zafira, the first multipurpose vehicle (MPV) launched in the Thai market. Today, Chevrolet has a comprehensive range of vehicles, including the Sonic, Spin, Cruze, Captiva, Colorado and Trailblazer. Chevrolet is committed to offering the best cars and trucks to its customers in terms of quality, performance and fuel economy. The company is equally committed to ensuring second-to-none aftersales service for its customers, backed by a growing dealer network in Thailand and Southeast Asia.
[Source : GM]