Toyota’s outlook on Thailand’s 2014 auto sales revised to 920,000 units, 30.9% down

photo

– 1st half car sales dropped 40.5%, to 440,911 units

IMG_8566

BANGKOK, 29 July 2014 —— President of Toyota Motor Thailand, Kyoichi Tanada announced car sales performance for the first half of 2014. Total car sales are at 440,911 units, down 40.5% year-on-year. The 2014 sales forecast is cut to 920,000 units, an annual decline of 30.9%.

IMG_8436

Tanada said, “Thailand’s first half of 2014 automotive sales declined 40.5% to 440,911. Passenger car sales fell by 47.8%. Commercial vehicles also saw a 33.8% decrease in sales.

“Compared to the first half of 2013, Thai auto sales decline is contributed by the market balancing after the end of the First Car Buyer Tax Rebate scheme along with an economic slowdown and political uncertainty during the beginning of the year which becomes a psychological factor adversely affecting the consumers’ purchasing decision.”

Car Sales in the First Half of 2014

                                               1st Half of 2014 Sales         Difference compared to 1st Half of 2013

Total Car Sales                                  440,911 units                        – 40.5%

Passenger Cars                                183,720 units                        – 47.8%

Commercial Vehicles                        257,191 units                       – 33.8%

1-tonne Pick-up Trucks (incl PPV)   212,024 units                       – 35.0%

Pure Pick-up Trucks                         185,840 units                        – 37.2%

Toyota car sales are down by 30.9% to 163,997 units. Passenger car sales totalled at 76,440 units, a decrease by 23.0%. Commercial vehicles declined by 36.5% to 87,557 and so did 1-tonne pick-up trucks (including PPV) which are a part of the commercial vehicles with its sales at 82,592 units, a 35.6% decrease.

Toyota Car Sales in the First Half of 2014

Toyota Car Sales                             163,997 units    30.9% decrease       37.2% market share

Passenger Cars                               76,440 units     23.0% decrease       41.8% market share

Commercial Vehicles                       87,557 units    36.5% decrease       34.0% market share  

1-tonne Pick-up Trucks (incl PPV)  82,592 units    35.6% decrease       39.0% market share

Pure Pick-up Trucks                        72,246 units     35.7% decrease       38.9% market share

Toyota’s CBU export sales in the first half of 2014 climbed to 230,006 units, a 14.9% rise valued at THBaht104,908 million. OEM part export sales totalled at THBaht33,076 million. The value of these exports has been contributed to the national income at THBaht137,984 million.”

For the trend of the automotive industry in 2014, Tanada projected, “Although the first half car sales dropped 40.5%, the political situation tends to be more stable plus a sign of economic recovery to revive consumer confidence in the latter half. Hence the market projection for 2014 would be at around 920,000 sales, around 30.9% down year-on-year.”

Forecast Domestic Car Sales in 2014

Total Car Sales                                    920,000 units           30.9% decrease

Passenger Cars                                  399,000 units           36.8% decrease

Commercial Vehicles                         521,000 units           25.5% decrease

1-tonne Pick-up Trucks (incl PPV)    386,000 units           27.0% decrease

Pure Pick-up Trucks                           52,000 units            12.2% decrease

Toyota’s domestic sales target for 2014 is expected to achieve 330,000 units, comprising 154,000 passenger cars or 19.0% decrease. Fall by 31.1% or to 176,000 units is commercial vehicles in which 167,000 units or 29.5% decrease is of 1-tonne pick-up trucks that are a part of the commercial vehicle sales.”

Forecast Toyota Sales in 2014

Total Car Sales                                       330,000 units     down 25.9%        35.9% market share

Passenger Cars                                     154,000 units     down 19.0%        38.6% market share

Commercial Vehicles                            176,000 units     down 31.1%        33.8% market share

1-tonne Pick-up Trucks (incl PPV)       146,000 units    down 29.4%         37.8% market share

Pure Pick-up Trucks                              21,000 units     down 29.6%          40.4% market share

“We project to export CBU around 433,000 units, equivalent to THBaht196,900 million, and OEM part export valued at THBaht68,900 million, the total numbers of export value is estimated to THBaht265,800 million.”

Tanada added, “Toyota Motor Thailand has operated its business in Thailand for over 50 years. We comprehend the occurring situation and affirm Thailand is one of the most important production bases and positions as the regional R&D Centre of Toyota thanks to robust manufacturing capabilities in all aspects along with a  complete range promotions for car production.”

And most importantly, TMT takes pride in prospering together with Tai people and the society in a sustainable manner,” concluded Tanada.

Domestic Auto Sales of June 2014

1) Total Auto Sales    73,799 units, drop by 30,4%

No. 1 Toyota             27,543 units             27.6% decrease        37.3% market share

No. 2 Isuzu               13,398 units             24,3% decrease        18.2% market share

No. 3 Honda              9,087 units             47.6% decrease         12.3% market share

2) Passenger Car Sales        32,934 units, decrease by 33,7%

No. 1 Toyota            12,785 units            24.1% decrease          38.8% market share

No. 2 Honda             8,459 units             48.0% decrease          25.7% market share

No. 3 Nissan             2,502 units            31.9% decrease           7.6% market share

3) 1-tonne Pick-up Trucks Sales* (Pure Pick-up trucks and PPV) 33,659 units, decrease by 28.5%

No. 1 Toyota            13,797 units           30.2% decrease         41.0% market share

No. 2 Isuzu               12,377 units          19.4% decrease         36.8% market share

No. 3 Mitsubishi        2,519 units           31.3% decrease         7.5% market share

** PPV sales in 1-tonne Pick-up Truck market : 3,920 units

Toyota: 1,672 units; Isuzu: 1,623 units; Mitsubishi: 455 units; Chevrolet: 155 units; Ford: 15 units

4) Pure Pick-up Trucks Sales       29,739 units, decrease by 31.5%

No. 1 Toyota            12,125 units        32.2% decrease         40.8% market share

No.                           10,754 units        29.4% decrease         36.2% market share

No. 3 Mitsubishi       2,064 units        21.0% decrease           6.9% market share

5) Commercial Vehicles Sales 40,865 units, decrease by 27.5%

No. 1 Toyota           14,758 units       30.4% decrease           36.1% market share

No. 2 Isuzu             13,398 units       24.3% decrease           32.8% market share

No. 3 Ford               2,761 units         0.4% decrease             6.8% market share 

Domestic Auto Sales January – June 2014

1) Total Auto Sales 440,911 units, decrease by 40.5%

No. 1 Toyota          163,997 units       30.9% decrease         37.2% market share

No. 2 Isuzu             83,158 units        30.9% decrease        18.9% market share

No. 3 Honda           47,283 units        64.0% decrease        10.7% market share

2) Passenger Car Sales 183,720 units, decrease by 47.8%

No. 1 Toyota          76,440 units         23.0% decrease        41.6% market share

No. 2 Honda          42,022 units         64.2% decrease       22.9% market share

No. 3 Nissan         17,149 units          60.6% decrease       9.3% market share

3) 1-tonne Pick-up Trucks Sales* (Pure Pick-up trucks and PPV) 212,024 units, decrease by 35.0%

No. 1 Toyota          82,592 units        35.6% decrease        39.0% market share

No. 2 Isuzu            77,237 units        28.1% decrease        36.4% market share

No. 3 Mitsubishi    17,918 units       46.5% decrease         8.5% market share

** PPV sales in 1-tonne Pick-up Truck market :26,184 units.

Isuzu: 11,106 units; Toyota: 10,346 units; Mitsubishi: 3,289 units; Chevrolet: 1,348 units; Ford: 95 units.

4) Pure Pick-up Trucks Sales 185,840 units, decrease by 37.2%

No. 1 Toyota         72,246 units          35.7% decrease        38.9% market share

No. 2 Isuzu            66,131 units         37.8% decrease        35.6% market share

No. 3 Mitsubishi  14,629 units          38.8% decrease         7.9% market share

5) Commercial Vehicles Sales 257,191 units, decrease by 33.8%

No. 1 Toyota         87,557 units        36.5% decrease          34.0% market share

No. 2 Isuzu           83,158 units        30.9% decrease          32.3% market share

No. 3 Ford            15,427 units        11.3% decrease           6.0% market share

[Source : Toyota Motor Thailand]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s