Panamera model range achieves the highest growth in the region
SINGAPORE, 29 July 2014 —— Porsche Asia Pacific has just concluded the first half of the year and has confirmed steady result with total regional sales of 1,594 vehicles in the first half of 2014 (1 January to 30 June) compared to last year.
The 911 Targa, 911 Turbo and Turbo S have started to be delivered recently and more in the later part of the year. In total, there were 136 units of the 911 delivered to customers and an additional growth is expected in the next six months. A total of 261 units of the mid-engine Boxster and Cayman were delivered while the popular Cayenne continued to largely contribute to the total regional sales with 907 units. Moreover, the sales of the Gran Turismo Panamera increased to 258 units, reflecting a growth of 37.2 per cent. The newly launched fifth model, Macan, has just arrived in the Asia Pacific region with 32 units delivered so far and a strong increase in deliveries for the rest of the year is indicated by the high sustainable demand since its launch.
Managing Director of Porsche Asia Pacific, Martin Limpert said that the high growth of the Panamera is mainly due to the deliveries of the second generation Gran Turismo, with the sophisticated plug-in hybrid as a popular choice in the region. “On top of that, with the new Macan, sporty Boxster GTS, Cayman GTS, and top range of the 911, we maintain optimistic view for the second part of this year.”
Breakdown by Models
Models January to June
Sales 2014 Sales 2013* Model range segment
Boxster/Cayman 261 208 16%
911 136 210 9%
Cayenne 907 1,114 57%
Panamera 258 188 16%
Macan 32 – 2%
Total 1,594 1,720 100%
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.
[Source : Porsche]