Porsche Asia Pacific delivers 1,600 sports cars in the first half of 2014

Panamera model range achieves the highest growth in the region


SINGAPORE, 29 July 2014 —— Porsche Asia Pacific has just concluded the first half of the year and has confirmed steady result with total regional sales of 1,594 vehicles in the first half of 2014 (1 January to 30 June) compared to last year.

The 911 Targa, 911 Turbo and Turbo S have started to be delivered recently and more in the later part of the year. In total, there were 136 units of the 911 delivered to customers and an additional growth is expected in the next six months. A total of 261 units of the mid-engine Boxster and Cayman were delivered while the popular Cayenne continued to largely contribute to the total regional sales with 907 units. Moreover, the sales of the Gran Turismo Panamera increased to 258 units, reflecting a growth of 37.2 per cent. The newly launched fifth model, Macan, has just arrived in the Asia Pacific region with 32 units delivered so far and a strong increase in deliveries for the rest of the year is indicated by the high sustainable demand since its launch. 

Managing Director of Porsche Asia Pacific, Martin Limpert said that the high growth of the Panamera is mainly due to the deliveries of the second generation Gran Turismo, with the sophisticated plug-in hybrid as a popular choice in the region. “On top of that, with the new Macan, sporty Boxster GTS, Cayman GTS, and top range of the 911, we maintain optimistic view for the second part of this year.”

Breakdown by Models

Models                                                           January to June

                                          Sales 2014        Sales 2013*       Model range segment 

Boxster/Cayman             261                      208                          16%

911                                   136                       210                            9%

Cayenne                           907                      1,114                        57%

Panamera                         258                      188                          16%

Macan                               32                         –                                2%

Total                                  1,594                    1,720                     100%

About Porsche Asia Pacific Pte Ltd

Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. 

[Source : Porsche]


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