– The most powerful Ghost ever built makes its debut in Thailand at Rolls-Royce’s Boutique showroom in Siam Paragon Mall;
– The car is the only one of its kind to be officially imported into Thailand;
– V-Specification is a limited series of Ghost and Ghost Extended Wheelbase, celebrating the 6.6-litre Rolls-Royce V12 engine with a 30 bhp increase and subtle design touches;
– This debut also marks the first year anniversary of the Boutique showroom.
BANGKOK —— Rolls-Royce Motor Cars presented the Ghost V-Specification in Thailand, a unique series of Ghost and Ghost Extended Wheelbase motor cars that are only available for a limited period. It will be on display on the second floor of Siam Paragon Mall, where Rolls-Royce’s first Boutique showroom in Asia is located.
This debut also marks the first anniversary since the opening of the Boutique showroom. Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car showroom is a smaller, more intimate space where customers are invited to use their imagination, sample examples of wood and leather or select from a palette of 44,000 different colours. Thailand is one of the very few markets in the region with two showroom facilities, underlining its importance to Rolls-Royce Motor Cars.
Chatvithai Tantraporn, deputy managing director for Rolls-Royce Motor Cars Bangkok, commented, “I am very pleased to have Ghost V-Specification debuting in the Boutique showroom, a fitting way to celebrate its first year anniversary. Both are exemplars of how we create every car as commissioned by our customers.”
“This limited series celebrates one of Ghost’s defining characteristics; the exquisite 6.6-litre Rolls-Royce V12 engine,” said Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars. “Since its introduction in 2009 an extraordinary marriage of assured presence and remarkable driving dynamics has endeared Ghost to a new generation of highly discerning businessmen and women, ensuring the car’s position as the statement of choice for a growing band of successful entrepreneurs around the world.”
At the heart of the Ghost’s driving experience is its hallmark V12 engine. Acceleration is delivered with a characteristic immediacy and smoothness, propelling occupants from 0 to 60 km/h in just 4.9 seconds with 80 per cent of power available from idle. This unique powertrain is celebrated with a 30bhp power increase on all Ghost V-Specification motor cars.
Elegantly applied design touches hint at Ghost V-Specification’s inherent dynamism. V-Specification motif coachlines finish the exterior paint-scheme while customers can either choose from five specially selected exterior colours, or from Rolls-Royce’s 44,000 hue palette. Optional visible chrome exhausts and 21-inch part-polished wheels add further expression to the car’s dynamic promise.
The V-Specification motif is echoed around the car’s handcrafted interior through engraving to the treadplates, embroidery to the rear armrest and hand-applied steel inlays to the front multimedia screen lid. The interior is completed with an exclusively designed clock with a black crown surrounding the face.
The V-Specification car to debut in Thailand comes in Infinity Black, which is one of the Commission Collection paints.
Asia Pacific expansion
With the recent appointment of Rolls-Royce Motor Cars Phnom Penh, the brand is represented in 15 markets and 26 cities in the Asia Pacific region outside of China. The company has recently inaugurated new dealerships in emerging markets such as the Philippines and Vietnam, as well as increasing its network in more established markets such as Australia (Western Australia, Queensland); India (Ahmedabad, Chandigarh); Japan (Osaka); and Taiwan (Taichung). In Thailand, the brand opened its first Asian Boutique showroom in a Bangkok luxury shopping mall.
Rolls-Royce Motor Cars
This year, Rolls-Royce Motor Cars celebrates its 110th year of excellence. Founders Charles Rolls and Henry Royce met for the first time in May 1904 and agreed to form a company that would become synonymous with the very best.
Last year the company, from its headquarters in the South of England, successfully retained its position at the very pinnacle of the super-luxury market, maintaining segment leadership for motor cars selling above Euros 200,000 (not inclusive of local taxes). 3,630 cars were delivered globally to customers in 2013, the fourth consecutive record year and the highest in the marque’s history.
In July 2014, Rolls-Royce Motor Cars announced a record half-year, with sales increasing by 33 per cent worldwide compared with the same period in 2013. Sales growth was seen in all regions, with a particularly strong performance in Europe, up by over 60 per cent, Asia Pacific up by almost 40 per cent and the Middle East up by over 30 per cent. Rolls-Royce continues to see strong customer demand for Wraith, significant orders for the recently announced Ghost Series II and good demand for the Phantom family of cars across the world.
The Rolls-Royce Bespoke business continues at record levels across all model families in the first half of 2014, building upon the new heights reached in 2013. Almost 95 per cent of cars purchased last year were personalised by their owners. Bespoke is Rolls-Royce.
In Thailand, sales have increased 10 per cent in the first half of 2014 as compared to the same period last year, on the back of strong demand for Wraith.
[Source: Rolls-Royce Motor Cars]