SUBANG JAYA – Malaysian car manufacturer PROTON Holdings Berhad (“PROTON”) has announced a fundraising initiative in aid of the war victims in Palestine, particularly in Gaza. The initiative is collaboration with Perdana Global Peace Foundation (“PGPF”). The programme kicks off today and was launched by Tun Dr.Mahathir Mohamad, Chairman of PROTON who is also the founder and President of PGPF. The programme will run until 25 September 2014.
This fundraising programme is part of PROTON’s Corporate Responsibility in advocating world peace. “The sufferings of the people in Palestine have been with us for far too long. We certainly sympathise the sufferings, more so with the recent intense attacks by the Israeli forces. What they have been going through cannot be condoned by the civilised world, so for now, other than give our prayers to them, the contributions can help ease their pain to say the very least,” said Dato’ Abdul Harith Abdullah, CEO of PROTON.
“As a responsible and caring organisation, we have always been at the forefront of community development activities and assisting those in their time of need. Through this fundraising exercise, we would like to show our support against war and crimes of war while we assist PGPF in their humanitarian relief efforts by way of monetary contributions. Hopefully, this can ease up some of the hardships faced by the people of Palestine, especially in Gaza,” added Dato’ Abdul Harith.
The fundraising drive will involve teams of Suprima S cars driven by PROTON’s Roving Team. The cars will appear with “DRIVE FOR GAZA” liveries and drive into high traffic areas, Mondays and Thursdays to create awareness and encourage contributions from the public. In addition, the public can also donate through donation boxes which will be placed in all 221 PROTON sales outlet and 270 service outlets nationwide.
For those who wish to donate via cheque, contributions must be made under the name, “Perdana Global Peace Foundation” and send it directly to PROTON’s Group Communications, at PROTON Holdings Berhad, Centre of Excellence, KM33.8 Westbound Shah Alam Expressway, 47600 Subang Jaya, Selangor Darul Ehsan, Malaysia. For direct contribution to PGPF, donation can be banked in to PGPF’s Maybank account no 5641 0041 5711.
PROTON, established in 1983, is a wholly-owned subsidiary of DRB-HICOM Berhad and Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations from the UK to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences.
Its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, the dynamic Suprima S hatchback, and Satria Neo three-door hatchback for the young-at-heart, stylish executive sedans such as the Prevé and Inspira, the spacious and affordable multi-purpose vehicle, the Exora, as well as world-renowned sports cars from LOTUS. Most importantly, PROTON models are developed with LOTUS Engineering, offering customers superior ride and handling experience in every drive.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are a delight to drive – and a pleasure to own.