Foton premiered in Thailand



Ron Lim,  Bernard Wong, Mun Han (vice-president), Natthapoom Puranachaikiree - general manager

Ron Lim, Bernard Wong, Mun Han (vice-president), Natthapoom Puranachaikiree – general manager

BANGKOK, 22 July 2014 —— The Chinese commercial vehicle brand Foton made its Thailand premiere of its magnificent dump truck, aiming to become the leader of truck market in the growing Thai market and bracing for the promising market growth in ASEAN. The gigantic China-based commercial vehicle manufacturer Beiqi Foton Motor also unveiled the Foton Auman Warrior 6×4 Chassis 375 HP fitted with ABS braking system, the first dump truck model produced in Thailand.

Guaranteed by the typical Japanese vehicle production standards and certified by the vigorous production quality control from Daimler of Germany, Foton Truck (Thailand) Co, Ltd (FTT), the authorised distributor of Foton trucks in Thailand announced the introductory price of THBaht2.425 million to celebrate the achievement of rolling the new truck model in the Thai plan.

In addition, premium auto protection worth THBaht70,000,- as insurance coverage together with free labour costs for vehicle maintenance during the warranty period will be offered to the customers who purchase and receive the trucks delivered within 2014.

FTT aims to sell at least 100 trucks this year. Confident by the promising outlook of the Thai truck market, FTT aims to rise to the truck market leadership next year holding at least 6% share in the dump truck market. As well as the expansion of truck sales and service network in Thailand, FTT will also expedite to cope with the ASEAN Economic Community (AEC), the regional single market to be kicked off in late 2015.

Ron Lim, the chairman of FTT said the debut of Foton Auman Worrior is viewed as the great achievement in the truck manufacturing history in Thailand through the reliable manufacturing standards of TC Manufacturing and Assembly (Thailand) Co, Ltd (TCMA) with the Modern assembly line certified by ISO 9001 version 2008.

“Foton truck manufacturing based in Thailand utilises the integration of Japanese assembly standards and technological know-how from Germany to make the trucks strong and durable. Cummins diesel engine used in the Foton trucks will enhance the satisfactions that expected by the customers,” he said.

The company will also place importance to the after sales service with the state-of-the-art equipment, spare parts and well trained staff. Currently, FTT runs more than 10 sales outlets and workshops nationwide including four facilities under TC Auto Hub, the sales and service network of Tan Chong in Pathum Thani, Nakhon Sawan, Chiang Mai and Nakhon Ratchasima.

FTT will soon open two more facilities in Chon Buri and Surat Thani to oversee the truck sales, services and spare parts.

FTT is considering to expand its sales and service outlets in other areas to brace for its growth, so it is seeking for new business partners who have vision and determination to help achieve in FTT’ success. FTT plans to increase the localisation of the parts for Foton truck production in Thailand to 40-50% in the near future by securing more Thai quality suppliers. 

“The increased localisation will help make the Foton trucks competitive in the market, help easily control the quality of the truck production and to effectively suit the conditions of truck utilisations as the key point,” Lim said.

The trend of Thai truck market is declining. The economic slowdown and political turbulence in the past were the main factors that brought down the truck sales by 50% to 2,000 units a month.

However, the basic infrastructures improvement policy as stated by the government will help boost its confidence in the upward direction of the truck market in Thailand.

Beiqi Foton Motor, the parent company of FTT and Hong Kong listed Tan Chong Group currently are confident in the Thai labours for their skills in the auto production and also confident in the promising prospects of the truck markets in Thailand and ASEAN.


[Source: Foton}


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