City Automobiles appoints new General Manager

Appointment of Richard Haigh elevates Jaguar Land Rover to best-in class service and after sales provider in Thailand.

Richard Haigh-General Manager City Automobiles

BANGKOK –—- City Automobiles, Jaguar Land Rover’s authorised distributor and service provider in Thailand, is pleased to announce the appointment of Richard Haigh as General Manager. In his new role, he is responsible for overseeing  the management of sales to cater to escalating demand for Jaguar Land Rover products in Thailand, as well as advancing Jaguar Land Rover’s after-sales experience and state of the art facilities, an area of the business in which City Automobiles has made significant investment. Richard’s role also covers dealer development and marketing activities as he inspires his teams to deliver superior customer services beyond that of Jaguar Land Rover’s competitors.

Richard Haigh brings longstanding experience and expertise with Jaguar Land Rover vehicles to City Automobiles, with 12 years of direct experience in the Thai automotive market; in addition to previous experience with the Jaguar and Land Rover brands and the management of executive teams makes him a natural leader, as the company executes its wide-ranging revitalisation strategy and grows its business in Thailand.

Managing director, City Automobiles Co. Ltd., Sanpong Chuenroj said, “I’m glad that Richard is joining Jaguar Land Rover at a time when both Jaguar and Land Rover is enjoying sales successes and high demand, I am delighted to welcome Richard as our new GM; he will be an important part of the City Automobiles team as it supports the brands’ successful growth and expansion of the dealer network to better serve market demand and provide customers with the best possible showrooms and service facilities.”

Richard first began his love affair with Land Rover in 1979 when he journeyed to Africa to work as the company’s Sales Manager. He returned to Europe some five years later, empowering the brand’s European growth as its European Business Manager. He joins Jaguar Land Rover’s own family again this year, having held tenure in several high-profile positions within the group.

General manager, City Automobiles Co. Ltd., Richard Haigh said, “I’m proud to join Jaguar Land Rover Thailand at a significant waypoint in its South-east Asia growth story. We currently see very strong consumer interest in JLR products, coupled with a thoroughly new after-sales service offering which now befits this luxury marque. At a time when both Jaguar and Land Rover are introducing the most exciting cars in their respective histories into Thailand, I am delighted to be a part of the City Automobiles team, JLR’s flag-carrier in Thailand.”

Land Rover’s customers in Bangkok are supported by City Automobiles’ cutting edge service centre on Lumphini which provides comprehensive service and repair for all Land Rover and Jaguar customers in Thailand. A new flagship showroom on Rama IV will be launched in Q4 2014.

About City Automobiles Co., Ltd

City Automobiles Co., Ltd. is Jaguar Land Rover’s only authorised distributor in Thailand, responsible for import and after-sales service for the highly regarded Jaguar and Land Rover brands. Currently City Automobiles is operating 2 showrooms in Wireless Road and Petchburi Road. City Automobiles continues to invest in new facilities which will be launched within the next 12 months.

[Source; City Automobiles]

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