Shell moves forward its Loyalty Programme and launches ‘Shell ClubSmart’ to say thank you to customers

Shell Club Smart_mkt

BANGKOK —-– The Shell Company of Thailand says thank you to nationwide customers with the launch of “Shell ClubSmart” in Thailand. The launch of this reward card is in line with the company’s movement to advance its loyalty programme in order to extend relationship with the customers. 50 percent of Shell customers are expected to own Shell ClubSmart card within the next 3 years.

‘Shell ClubSmart’ is a special reward card for individuals who always choose the high quality products for their vehicles and for themselves. Members of ‘Shell ClubSmart’ can collect points through refueling and oil changing at participating Shell stations as well as purchasing goods at Shell Select shops. Earned points can be redeemed for exclusive rewards that suit their diverse lifestyles such as licensed Ferrari merchandises that are particularly made for Shell, movie tickets, coffee voucher and instant redemption for fuel and oil change. Additionally, cardholders can double their points at ease and own their favourite rewards faster when they fill up Shell V-Power Nitro+.

On this occasion, Grant McGregor, Executive Director Retail, The Shell Company of Thailand Limited, revealed that “With the introduction of ‘Shell ClubSmart’, we would like to take our relationship with customers in Thailand to a whole new level and reinforce the fact that Shell – as one of the world’s leading energy companies – always thrive to offer the high quality products to our valued customers. At this point, we would like to say thank you to our customers nationwide who have always trusted in Shell stations and Shell High Quality products.” 

“Shell has launched loyalty programme in 20 countries and the introduction of reward cards were greatly welcomed by customers around the globe. For the launch of ‘Shell ClubSmart’ in Thailand, we have brought our long-term experiences and extensive knowledge to ensure that only the best and most-preferred benefits and privileges will be offered to our customers. Moreover, the customer trend shows an increase in numbers of customers who look for reward programme. Hence, we will focus on our current customers in the first phase and will extend to other new customers in the near future. Within the next 3 years, we are certain that 50 percent of our customers will be members of ‘Shell ClubSmart’ card.”

In terms of marketing communications, Shell plans to promote ‘Shell ClubSmart’ card through various channels like newspapers, radio advertisements and online media as well as a road show in which staffs of Shell headquarter will publicly introduce ‘Shell ClubSmart’ to motorists at selected Shell stations in Bangkok. To create magnitude, 50 bonus points will be given to customers who apply for this brand-new reward card from now until 31 October 2014.

“At Shell, we always do research, create and develop the high quality product to serve our customers’ needs. We truly hope that our Thailand launch of ‘Shell ClubSmart’ will make our customers satisfied more with top-up benefits they gain from choosing our high quality products – both for themselves and for their cars,” McGregor concluded.

Shell customers are welcomed to apply for ‘Shell ClubSmart’ card at participating Shell stations nationwide. Registration requires only a completed application form and a THBaht500,- spending for fuel, oil change or goods from Shell Select shops. 

Factsheet

What is Shell ClubSmart

Shell recognises and rewards customer loyalty to help them get the most of their High Quality products. Shell ClubSmart represents our way of saying thank you and expression of our gratefulness to our valued customers whose support have cherished us. The card allows them to redeem benefits and rewards on fuel and non-fuel items such as licensed Ferrari merchandises that are particularly made for Shell, movie tickets, coffee voucher and instant redemption for fuel and oil change. Additionally, cardholders can double their points at ease and own their favourite rewards faster when they fill up Shell V-Power Nitro+.

Be a Part of Shell ClubSmart

With a minimum purchase of only THBaht 500,- for refueling and oil changing as well as goods purchasing at Select shop, you are entitled to register for Shell ClubSmart member. Just fill an application form at the participating Shell stations, get the card and start collecting points immediately.

How to Collect Points

Be a member of Shell ClubSmart, you can earn points in every purchase of following;

Shell High Quality Fuels:

  • 2 points per litre for Shell V-Power Nitro+ Gasohol  95
  • 1 point per litre for Shell FuelSave Gasohol 91/95 or E20 Gasohol
  • 2 points per 4 litres for Shell V-Power Nitro+ Diesel 
  • 1 point per 4 litres for Shell FuelSave Diesel 

Non-fuel products:

  • 1 point per THBaht25,- spending for Oil change  at Shell
  • 1 point per THBaht25,- spending at Shell Select shop

For each point you collect, you’re one step closer to your chosen reward. Please find more details about point collection at www.shellsmart.com

Get a Glimpse of our Rewards

  • 500 points can be redeemed for THBaht100,- of fuel 
  • 500 points can be redeemed for THBaht100,- of oil change 
  • 1,000 points can be redeemed for a movie ticket at Major Cineplex, EGV, Paradise Cineplex and Hatyai Cineplex
  • 2,200 points can be redeemed for a licensed Ferrari-Shell keychain valued at THBaht450,-
  • 9,000 points can be redeemed for a licensed Ferrari-Shell cross-body bag valued at THBaht1,800,-

How to Redeem Points and Get Your Reward

You can redeem points for selected rewards at participating Shell stations nationwide or at http://www.shellsmart.com 

Contact Shell ClubSmart

For more detail, please visit our website www.shellsmart.com or contact Shell ClubSmart call centre Tel. 0 2697 5858

[Source: Shell]

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