– First super-luxury car brand in Cambodia to have an official dealer;
– HGB Group Co., Ltd announced as official dealer for Phnom Penh; first Rolls-Royce dealership in Cambodia;
– A new home for Rolls-Royce Motor Cars in Cambodia to be opened later in the year in the heart of Phnom Penh, with comprehensive after-sales support;
– First public unveil of Ghost and Wraith in Phnom Penh;
PHNOM PENH —— Attending a ceremony to appoint the new dealership were Cambodia’s Senior Minister and Minister of Industry and Handicraft, His Excellency Cham Prasidh, Rolls-Royce’s Asia Pacific Regional Director, Paul Harris, and General Manager for Emerging Markets-Asia, Herfried Hasenoehrl.
During the event, HGB Group, announced that Rolls-Royce Motor Cars Phnom Penh plans to establish a new, luxurious four-car showroom in the heart of the capital by the end of the year and an after-sales facility on Russian Boulevard.
Commenting on the news, Paul Harris, Regional Director for Rolls-Royce Motor Cars Asia Pacific, said, “I am very happy to see our brand blossom in yet another South East Asian market. We have seen positive signs in this market thanks to a burgeoning economy and therefore a growing base of highly successful, entrepreneurial customers. In HGB, we have a dealer partner with an excellent track record of success and high customer loyalty.”
Herfried Hasenoehrl, General Manager for Emerging Markets, added, “Customer orders in Cambodia date back as far as 2005, but demand for our cars has increased to the point that a dealership is necessary to service a highly discerning set of customers who want the best. We want our customers in Cambodia to experience nothing less than a pinnacle Rolls-Royce ownership experience.”
Ray Long, Managing Director of HGB Group said, “In my opinion, it is the dream of every car dealer to represent a pinnacle brand like Rolls-Royce Motor Cars. HGB Group is no exception, and we are immensely pleased to be appointed as a Rolls-Royce authorised dealer and set the benchmark for super-luxury in Cambodia.”
Asia Pacific expansion
With the appointment of Rolls-Royce Motor Cars Phnom Penh, the brand is represented in 15 markets and 26 cities in the Asia Pacific region, outside of China. The company has recently inaugurated new dealerships in emerging markets such as the Philippines and Vietnam, as well as increasing its network in more established markets such as Australia (Western Australia, Queensland), India (Ahmedabad, Chandigarh), Japan (Osaka) and Taiwan (Taichung). In Thailand, the brand opened its first Asian Boutique showroom in a Bangkok luxury shopping mall.
About Rolls-Royce Motor Cars
This year, Rolls-Royce Motor Cars celebrates its 110th year of excellence. Founders Charles Rolls and Henry Royce met for the first time in May 1904 and agreed to form a company that would become synonymous with the very best.
Last year the company, from its headquarters in the South of England, successfully retained its position at the very pinnacle of the super-luxury market, maintaining segment leadership for motor cars selling above Euros 200,000 (not inclusive of local taxes). 3,630 cars were delivered globally to customers in 2013, the fourth consecutive record year and the highest in the marque’s history.
Its Phantom, Ghost and Wraith models have achieved worldwide acclaim. The Rolls-Royce Bespoke business has become more successful than ever with content on its range of super-luxury cars reaching new heights in 2013. Almost 95% of cars purchased last year were personalised by their owners. Bespoke IS Rolls-Royce.
[Source: Rolls-Royce Motor Cars]