– Africa’s first ‘Ice bar’ to open in Marrakech at the exclusive Sky-Bar of the Montgomerie Club House;
– The official opening with the ‘JSet Party’ took place on Saturday: special guest of the event was the new Jeep® Cherokee;
– A fleet of Jeep vehicles were made available to guests for transfers across the city of Marrakech;
– The new JSet Marrakech joins the events that will see the brand star of the 2014 summer season at the JSet ‘One Apple’ in Monte Carlo and the new JSet ‘Blue Marlin’ in Ibiza.
MARRAKECH —— With the JSet Party on Saturday, 7 June 2014, Jeep® opened a new, exclusive JSet location at the Sky-Bar of the Montgomerie Golf Club in the heart of the city of Marrakech, Morocco. Decorated with ‘signature’ stylistic features of the brand, the JSet Marrakech is an elegant Restaurant, Lounge & ‘Ice bar’, as well as the first JSet venue in Africa. It will be open all year round and will become the place to go for all Jeep enthusiasts and everyone who shares the values of adventure, authenticity, freedom and passion of the legendary American brand.
On Saturday night, over eight hundred guests and VIPs attended the opening party of the new JSet Marrakech under the beautiful starry African sky lit up by the moon and the light of thousands of candles for the occasion. Special guest on display for the Moroccan public in a place of honour at the entrance of the venue was the new Jeep Cherokee, the mid-size Jeep SUV that was recently launched on the European market with updated exterior and interior design, on-road driving dynamics and handling, legendary 4X4 capabilities and technical features, now offering new levels of efficiency, entertainment, comfort and safety. During the evening, guests also enjoyed a full programme of drinks, live music and dj-sets.
Guests at JSet Marrakech were offered the opportunity to discover more about Jeep models and book a test drive at the Jeep Academy, Morocco’s first 4×4 driving school, dedicated to customers and 4×4 enthusiasts who want to improve their on-road and off-road driving skills. The school was opened by the brand in autumn last year.
A fleet of Jeep models, including the iconic Jeep Wrangler and the flagship Jeep Grand Cherokee, were made available to JSet guests for transfers to and from the main hotels in Marrakech.
JSet is the ‘signature’ that characterises all the locations customised by Jeep in the most fashionable and exclusive resorts in Europe. An opportunity for Jeep to meet the public in privileged, fascinating locations for dining or unwinding with a cocktail and experience the values of this iconic automotive brand. Furthermore, shuttle services are offered to JSet location guests to present and experience the extraordinary features of Jeep models even during moments of relax and leisure.
With the winter version of this successful format, Jeep has been playing a key role for three years in some of the most prestigious ski resorts of the Alps, first and foremost Courmayeur in Italy.
For the 2014 summer season, the list of JSet locations will include the ‘One Apple’ in Monte Carlo, which was opened last year, and – in addition to Marrakech – the new JSet ‘Blue Marlin’ in Cala Jondal on the Island of Ibiza. A new JSet location in Dubai in the United Arab Emirates will follow soon.
[Source: Fiat Chrysler Automobile]