BANGKOK —— The FAST Auto Show Thailand 2014 kicks off and will runs to 6 July 2014 on an exhibition space of 10,000 square metres of the Bangkok International Trade & Exhibition Center (Bitec), Hall 106, on Bang Na-Trat Road.
15 leading automakers and six top used cars dealers are parading to offer hot promotions to attract customers at the event. The event organiser hopes to boost sales as the country’s automotive market is recovering. It is expected that the total booking will reach 4,000 units — 3,000 units of new vehicles and 1,000 of used cars. The event that takes place for five days targets to welcome 300,000 visitors this year.
Vice Organising Chairman of New Cars, Chalatchai Paphatphong said that it is believed that Thailand’s auto market that shrank previously has passed its worst moment. But for the rest of the year, would the market improve or not, it depends on the country’s economy. Considering the current situation that the direction of the economic development plans is getting clearer, combined with the recovery in consumer spending, it also depends on how much the purchasing power will return as well. This means that if the economy recovers, the purchasing power would rebound too. So it is possible that the overall economy will improve.
For the first five months, overall car sales in Thailand fell to 360,000 cars. Considering many negative factors, this figure is highly satisfactory. However, the automotive industry in the second half is difficult to assess because there are many factors to take into consideration. But after the political situation eased up, many positive factors are emerging. Coupled with strong economic fundamentals and consumer spending that is bouncing back, businesses are speeding up their marketing activities to boost sales in response to the improved consumer confidence.
“With the country’s economy that begins to recover, coupled with promotions and campaigns offered by automakers for the customers visiting the show, we are confident that we will achieve a sale of 4,000 units as targeted. 1,000 units for used cars and 3,000 for new ones. At this show, the new car buyers will receive special offers while it is a good opportunity for buyers of used cars to buy a used car that come with quality guarantee from quality team at a cheaper price. This is because the prices of used cars have decreased in accordance with the market mechanism,” Chalatchai added.
The 15 leading automakers that join the 3rd edition of FAST Auto Show Thailand 2014 include Citroen, Deva, Ford, Honda, Hyundai, Isuzu, Mazda, Mitsubishi, Nissan, Skoda, Suzuki, Toyota, Kia, DongFeng (DFSK) and Subaru.
Moreover, there are special promotions offered to car buyers and those who book a vehicle. Get a chance to win a free refueling card worth a total of 100,000 baht from Shell Thailand Co., Ltd. Five prizes will be offered at the event. For visitors, everyone can have a chance to win an LCD Samsung TV throughout the five days of the show and other privileges.
Vice Organising Chairman of Used Cars, Asadavut Asasappakij said that the highlight of the used cars market at this event is that this is the first time it launches the Buy Back campaign with 100% guarantee for 5 conditions.
The guarantee covers the case that the vehicle has following problems:
1. Hard crash,
3. Fire damaged,
4. Flood damage,
5. Problem with registration.
If found one of these problems within 15 days after purchasing at the event the dealer will buy back the vehicle. Moreover, there is also a one month guarantee for engine and gearbox. Many special campaigns offering low interest, less down payment and long-time instalment period are also available. Special price campaign for used cars year 2008, is offered with a starting price at less than THBaht300,000,-.
The Fast Auto Show Thailand 2014 has received excellent collaboration from six major used cars dealers from Bangkok and its environs. These experienced experts include Tor auto car, Visarn auto car, 54 Niwat, Yo Ratchada, Kong Charoenyont and Best Service. All used cars at the show must be selected and certified by Ajarn Pattanadesh Asasappakij. With quality guarantees and checking services, consumers can be assured that they will get reliable cars.
Mazda exclusively displays its Mazda CX-5, a compact crossover SUV, the All New Mazda3, Mazda2 and sports pickup truck Mazda BT-50 Pro at the show. The company offers special campaign called Mazda MAXX Deal for customers. Participating models include Mazda2, Sporty and Elegance, where minimum interest is 0.99% with one-year first class insurance for free or starting instalment of THBaht4,999 per month for 60 months. For Mazda BT-50 Pro, buy today get a chance to drive the car 90 days or 3 months for free with 2-year first class insurance. Mazda CX-5 comes with one-year insurance for free, starting today.
Nissan will make the first global debut of the latest Nissan NP300 Navara exclusively at the show displaying both 2WD and 4WD models. Suzuki offers special promotions for customers who make a booking at the show as follows: 1. For customers booking Suzuki Ertiga, Suzuki Carry, Suzuki Swift and Suzuki CELERIO and receive the vehicle within 1-31 July, 2014, get first class insurance for free. 2. For customers booking Suzuki Ertiga, Suzuki Swift and Suzuki CELERIO and receive the vehicle within 1-31 July, 2014, get Emergency Roadside Assistance Service for free for three years. Remarks: For customers who purchase the car through participating financial institute that the company designates only.
There are special offers for the Mitsubishi fans too. The 0% interest with first class insurance for free. Everyone will have a chance to win triple lucky draw starting from the first luck, get Hello Kitty Traveling Bag. Second lucky draw worth a total of THBaht200,000,- including five of 15.2 grammes of gold (one baht) worth THBaht20,000,- each, 10 of 25 satang of gold, worth THBaht5,000,- each and 25 prizes of refueling card worth THBaht2,000,- each. The third lucky draw is a chance to win one of five refueling cards worth a total 500,000 baht from Shell Thailand Co., Ltd. The refueling card worth THBaht100,000,- each.
“The Fast Auto Show Thailand 2014 has achieved great success in the past 2 years. This is the third edition that guarantees the quality, trustworthy and its special, in terms of prices and promotions. This is a good opportunity for consumers to discover a good quality new car or the best used car in today’s market,” Asadavut concluded.
[Source: Fast Auto Show Thailand 2014]