Jaguar announces winning ‘Fearless Design’ concepts for Clerkenwell Design Week 2014

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– Winner of social media-coordinated ‘Fearless Design’ competition selected by Jaguar Design Director Ian Callum;

– ‘Untamed Creativity’, created by Justin Silke, approved by Ian Callum; 

– Jaguar to present two concepts inspired by the theme of ‘Fearless Design’ at Clerkenwell Design Week 2014.

Equestrian photography by Rob Falconer

Whitley, Coventry, U.K. —-– Jaguar UK announces the winner of a social media-led design competition in the lead up to Clerkenwell Design Week 2014 (20-22 May), at which it will be the headline sponsor for the fourth consecutive year.

The winning design was created by freelance interior designer and architect, Justin Silke, and is entitled ‘Untamed Creativity’.

The competition invited designers to showcase a concept which represents the theme ‘Fearless Design’ using #FearlessDesign on Twitter or Instagram. Entrants used 140 characters to describe the inspiration and details behind their concept and the winner was selected by Jaguar Design Director Ian Callum.

Ian said: “We were very pleased with the calibre of designs submitted, but the winning concept embodies Jaguar’s design ethos of visual drama and individualism.”

The design will become a focal point of the Jaguar suite of exhibits at Clerkenwell Design Week, sitting alongside a bespoke installation, created by Jaguar and fellow event partner Foscarini. This unique installation, inspired by the new Jaguar F-TYPE Coupé sports car, will be presented as an illuminated sculpture in the Farmiloe Building’s dramatic atrium.

Alongside these exclusive exhibitions will be a production version of the new Jaguar F-TYPE R Coupé, the most dynamically-capable and performance-focused Jaguar ever. Winner of 2013 World Car Design of the Year in convertible form, the new Coupé version adds a dramatic roof line inspired by the Jaguar E-type.  The F-TYPE Coupé is the realisation of a long-held ambition of Jaguar Director of Design Ian Callum to create a two-seat Jaguar sports car.

Clerkenwell Design Week takes place across Clerkenwell from 20-22 May 2014. To register for free tickets visit: clerkenwelldesignweek.com.

[Source: Jaguar]

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