Exchange of helmets between Jorge Lorenzo and the drivers of the Scuderia Ferrari

140510_E1S2457 – Fernando Alonso and Kimi Räikkönen exchange their racing helmets with the face of the Alfa Romeo brand for the whole of 2014;

– The encounter in the Ferrari pits the day before the start of the Barcelona Grand Prix;

– The Alfa Romeo logo highly visible on the special helmets presented by Jorge Lorenzo.

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Turin  —- For the Barcelona Grand Prix, Jorge Lorenzo, official rider of the Movistar Yamaha MotoGP team met Fernando Alonso and Kimi Räikkönen, official drivers of the Scuderia Ferrari in the Ferrari pits at the Circuit de Catalunya.

The event took place the day before the start of the Barcelona Grand Prix and saw the three world champions exchange their racing helmets as a token of shared values such as sports and the desire to excel. The same values are inherent in Alfa Romeo’s DNA, and for 2014 Alfa has chosen Jorge Lorenzo as the international face of the brand.

Specifically, Jorge Lorenzo – the only Spanish rider to have won two titles in the premier class of motorcycle racing; wanted to present two special helmets distinguished by the Alfa Romeo logo.

In the saddle of his official Yamaha YZR-M1, the several times champion Lorenzo is tackling the 2014 MotoGP World Championship with the same symbol featured prominently on his racing suit and helmet, sealing an important agreement between one of the most well-known and appreciated racers at an international level and the Alfa Romeo brand, which superbly expresses Italian style and motoring experience together with a unique, winning spirit made of challenges and competition.

[Source: Fiat Chrysler Automobiles]


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