FRANKFURT —— A comprehensive study by the Centre of Automotive Management (CAM) and the Pricewaterhouse Coopers (PwC) consultancy has revealed Mercedes-Benz to be the most innovative automobile brand, thanks to a wealth of innovations. Daimler has also won the competition as the “Most innovative group” in the “Vehicle concepts” and “Safety systems” categories. The presentation ceremony for the “AutomotiveINNOVATIONS Awards 2014” took place as part of a gala on 8 May 2014 in Frankfurt/Main.
“With almost 170 index points, Mercedes-Benz demonstrates by far the highest innovative strength, even attaining the highest brand ranking in the AutomotiveINNOVATIONS survey. The three most innovative models also come from Mercedes-Benz, in the guise of the S-, E- and C-Class,” notes Prof Dr Stefan Bratzel from the CAM.
“The love of invention never dies” was the motto of Carl Benz, one of our founding fathers. Today, innovations are a more important success factor than ever before,” said Prof Dr Thomas Weber, member of the board of management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development, at the symposium before the award ceremony. “The diverse challenges of the future can only be addressed successfully by innovations which are swiftly introduced into the vehicle in all relevant fields.”
The innovations for which Mercedes-Benz received the “Automotive INNOVATIONS Award 2014” include the “suspension with eyes” – MAGIC BODY CONTROL, DISTRONIC PLUS Traffic Jam Vehicle Follow Assist and the Mercedes-Benz S 400 HYBRID model.
Exemplary aerodynamics and numerous safety innovations also saw Daimler win the competition as the “Most innovative group” in the “Vehicle concepts” and “Safety systems” categories. The S- and GLA-Class offer leading aerodynamic values in their respective classes; and the CLA-Class has even set a world record for series production automobiles as the BlueEFFICIENCY Edition with a drag coefficient of Cd= 0.22 and a drag area of 0.49 m2. The award-winning new safety features include BAS PLUS Brake Assist featuring a function to recognise crossing traffic, Night View Assist Plus, which is able to recognise both people and animals, and PRE-SAFE® PLUS. This system sees Daimler broadening the established occupant protection measures to include dangerous situations resulting from following traffic.
“Daimler is rolling out its innovations in other segment categories even more quickly than before,” said Prof Dr Bratzel in praise of the brand. “Around the same number of innovations for accident-free driving – 19 in all – are to be found in the E- and C-Class.”
Comprehensive innovation database: Centre of Automotive Management
The basis for decisions on the AutomotiveINNOVATIONS Award is provided by a study founded on the innovation database of the Centre of Automotive Management (CAM) in Bergisch Gladbach. For the ninth year in succession, the automotive innovations of 18 global automobile groups comprising 52 brands have been systematically surveyed and assessed according to quantitative and qualitative criteria.
Innovations are defined as new developments which offer tangible additional customer benefits. The innovations must be already available or they must at least have been presented in developed prototypes.
The CAM operates as an independent institute for empirical automobile and mobility research and for strategic consulting. The director of the CAM is Prof Dr Stefan Bratzel, who founded the institute in April 2004.