Holden’s strong April sales marks eight consecutive months of outperforming the market

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– Holden sales up more than any other Top 10 brand for first four months of 2014

– Holden continues to outperform the market with 8.1 per cent growth YTD in a market down 3.3
per cent; eight consecutive months of outperforming the market  

– Holden Commodore and Cruze feature in Top 10 sellers for April 

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Victoria, 6 May 2014 —— Holden continues to outperform the market in 2014 with sales up more than any other top 10 brand this year. Sales year-to-date of 32,771 represents 10.2 percent market share, with Holden now in second position for the year.

April also marked 8.1 percent growth year-to-date (in a market down 3.3 per cent) and eight consecutive months of Holden outperforming the market.

Holden Executive Director – Vehicle Sales, Service and Marketing, Phil Brook, said Holden continued its positive growth and sales momentum in April with 8,017 sales and 9.9 percent market share.

“Our products continue to win over customers and our ongoing sales momentum this year is testament to the strength of our vehicles and brand. Both Commodore and Cruze featured in Top 10 sellers and our SUV line-up continues to perform strongly,” said Brook.

“Everything starts and ends with great product and we’re focussed on having the right cars in the right segments. We have a vehicle for every customer.  

“In an extremely competitive market, Holden claimed second place overall for April and is now second in sales year-to-date. We also remain the fastest growing of the Top 10 brands in Australia. 

“We had another strong result for the VF Commodore, with 2,444 sales. Commodore sales are now up 62 percent year to date on last year. Our Colorado ute range also chalked up 1,261 sales in April and has seen growth of 19 percent year to date in a segment that is actually down 10 percent.

‘We’re confident we can continue to build on this success and have launched some compelling special editions recently, including the Cruze Z-Series and Cruze SRi Z-Series, the VF Commodore Storm Special Edition and the VF Collingwood Special Edition.

“These Special Editions offer customers incredible value and more reasons than ever to get into a Holden.”  

[Source: General Motors]

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